Ziebart International Corporation recently announced that Larisa Walega, vice president of marketing, has been featured in Entrepreneur’s 50 Franchise CMOs Who Are Changing the Game.
In addition, Ziebart announced its spot on Entrepreneur’s 2022 Top 150 Franchises for Veterans, listed as number 18 out of 150 brands.
Entrepreneur selected a list of the most influential professionals in the franchising industry who are representative of the CMO role.
Having worked at Ziebart for more than 13 years, Walega has always been involved in the marketing side of the business. Starting as an advertising and local store promotions manager, she worked her way up to become the VP of marketing. One of her main philosophies when approaching marketing for Ziebart is having a customer-centered mindset.
“It’s important to truly understand our customers, and be their voice at the leadership table,” said Walega. “Understanding every group’s needs across all avenues of the business is essential to be able to drive results that have a genuine impact.”
Ziebart recognizes what it takes to be more than a brand. They take pride in being a welcoming opportunity for anyone looking to diversify their business portfolio. As a renowned company in the franchise space, Ziebart has earned these prestigious recognitions through their community-oriented philosophies, passion for people, and determination to exceed expectations.
“Nothing is more important to us than the impact that we have not just on customers, but our franchisees and their locations,” said Thomas A. Wolfe, President and CEO of Ziebart International Corp. “Comfort and stability are essential when it comes to building a prosperous business model, and every functioning piece within needs to feel supported and recognized. At Ziebart we understand that we are not just in the automotive business, we’re also in the people business.”
This year, nearly 500 companies applied to be considered for Entrepreneur’s annual ranking of the top franchises for veterans.
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