ZF Friedrichshafen announces new head of corporate communications: Florian Laudan to take the helm

In this position, Laudan will be responsible for overseeing the company's press and public relations, internal and change communications, as well as marketing and brand identity on a global scale, the company said in a statement. Laudan will report directly to ZF's CEO, Dr. Holger Klein.

ZF Friedrichshafen has announced a significant change in its leadership team. Florian Laudan, 51, will assume the role of Head of Corporate Communications starting July 1.

In this position, Laudan will be responsible for overseeing the company’s press and public relations, internal and change communications, as well as marketing and brand identity on a global scale, the company said in a statement. Laudan will report directly to ZF’s CEO, Dr. Holger Klein.

The appointment follows the departure of Christoph Horn, who has led the technology group’s communications efforts for the past nine years. Horn will leave the company on June 30, 2024, at his own request, after a tenure marked by successful development of the company’s communications strategy, ZF said.

“Florian Laudan takes the baton at a time when communication is playing an increasingly important role in achieving our corporate goals. Being able to fill a strategically important position internally shows that ZF is also well positioned in this area. For this and for his great commitment to ZF, I would like to thank his predecessor, Christoph Horn,” says Dr. Holger Klein.

Laudan brings a wealth of experience to his new role, having led the communications for ZF’s Commercial Vehicle Solutions division since January 2022. This division is recognized as the world’s largest supplier in the commercial vehicle sector, boasting the most extensive product range. Prior to joining ZF, Laudan held various senior communications positions at Daimler AG, Mercedes-Benz Bank AG and Daimler Truck AG over a span of 17 years. His career also includes international stints in management positions with Daimler AG in India and Japan.

Commenting on his appointment, Laudan expressed his enthusiasm for the challenges ahead.

“As a technology company, ZF is not only a mainstay of the global mobility industry but is also driving the transformation of the industry with its system solutions for customers. As Head of Communications, shaping this exciting process together with a strong international team and communicating the company’s positions to all internal and external stakeholders is a challenge that I am very much looking forward to,” said Laudan.


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