Women in Auto Care to host major 2024 leadership conference in Salt Lake City

Held at the Hilton Salt Lake City Center Hotel, the event, under its apt theme "Innovate and Impact," promises to be a pivotal gathering, organizers say. All Women in Auto Care Leadership Conference attendees are eligible to receive Continuing Education Units (CEU) credits toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) professional designations.

The 2024 Women in Auto Care Leadership Conference, hosted by Women in Auto Care, a community of the Auto Care Association, is set for Feb. 20-22 in Salt Lake City, Utah.

Held at the Hilton Salt Lake City Center Hotel, the event, under its apt theme “Innovate and Impact,” promises to be a pivotal gathering, organizers say.

This year’s conference is intended to be a transformative journey designed to empower and inspire leadership excellence in the automotive aftermarket. Attendees are in for an immersive experience with a carefully curated lineup of events and sessions aimed at fostering empowerment and nurturing leadership skills.

In a unique twist, participants will embark on their “innovate and impact” journey even before setting foot at the conference. They will start with a personalized DiSC assessment, a renowned personal assessment tool embraced by over a million individuals annually. This tool is instrumental in enhancing teamwork, communication, and productivity in the workplace. DiSC, representing the four main personality profiles – Dominance, Influence, Steadiness, and Conscientiousness – will lay the groundwork for a series of engaging and insightful sessions throughout the conference.

Conference Day 1: Tuesday, Feb. 20

The kick-off of the conference will welcome attendees with an engaging opening reception, setting the stage for a series of optional networking dinners.

Conference Day 2: Wednesday, Feb. 21

Attendees will witness the conference’s momentum surge with a compelling DISC Assessments general session titled, “Communicating with Impact,” and led by the esteemed speaker Kim Kemp. Her session promises invaluable insights into leveraging communication strategies for heightened impact. Following this, participants will delve into breakout sessions, including “Exploring Your Impact: Understanding Yourself and Others,” fostering self-awareness and building stronger and more effective relationships.

Conference Day 3: Thursday, Feb. 22

The final day of the conference will feature the “Unleashing Innovation” workshop. This hands-on session will explore the process of innovation with a focus on collaborative brainstorming to tackle challenges of all scales. The afternoon will showcase a panel of industry leaders demystifying AI, followed by “Lightning Talks” sharing tips and tricks on utilizing AI, including a professional AI headshot.

The conference will reach its pinnacle with a closing keynote from distinguished speaker Shari Pheasant. Pheasant’s session, “Gaining Impactful Courage to Guide the Right Conversations,” will draw upon her extensive background in leadership and communication to inspire and guide attendees through crucial conversations with courage and impact.

In addition to these highlights, the conference will offer diverse sessions and activities focused on personal and professional development, including insightful panels, industry trends and leadership stories. Wednesday evening will feature a dinner and live auction supporting the Women in Auto Care scholarship program, followed by an afterparty.

All attendees will conclude their conference experience with:

•a framework for collaborative brainstorming;
•actionable tips for crucial conversation;
•a personal AI headshot;
•a personalized DiSC assessment; and
•a specially curated notebook filled with key takeaways.

The curated notebook will serve as a tangible resource to ensure that the lessons learned and connections made during the conference are not only memorable but will also serve as a valuable reference in the future.

Accredited by Northwood University since 2012

All Women in Auto Care Leadership Conference attendees are eligible to receive Continuing Education Units (CEU) credits toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) professional designations.

View the full conference agenda and register at autocare.org/wiacconference or contact womeninautocare@autocare.org for more information.


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