Women in Auto Care, a community of the Auto Care Association, announced last week the winners of its 2023 Automotive Communications Awards. The awards were presented at the Automotive Aftermarket Products Expo (AAPEX), which took place in Las Vegas. The Automotive Communications Awards annually celebrate the marketing achievements in both business-to-business and business-to-consumer markets of the auto care industry, spanning 32 categories.
The Automotive Communications Awards annually recognize companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged, and winners are determined by volunteer members of the Auto Care Association Marketing and Communications Committee, the Automotive Communications Council (ACC) and other volunteer marketing professionals.
“Women in Auto Care’s Automotive Communications Awards are really a win-win for everyone,” said Jacki Lutz, leadership council member, Women in Auto Care. “If you win, you get an award to bring home and show off your efforts; if you lose, you just supported the scholarship efforts of Women in Auto Care that help diversify our industry. As a career marketer, it is neat to see our industry’s best get awarded for their great work. Thank you to all the companies and teams who participated this year and congratulations to all of this year’s winners!”
Money raised from the Automotive Communications Award program helps to directly support the Women in Auto Care Scholarship fund, which helps fuel the future of the industry. This scholarship fund annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs.
The year’s Business-to-Business winners:
Category: App for a Mobile Device
Company: Plews & Edelmann
Submission: Elite Sales App
Category: Use of Video – General Market/Special Interest
Company: Robert Bosch
Submission: Reputation is EVERYTHING Campaign
Category: Article/Blog/Content Piece (General Market/Special Interest)
Company: Mevotech
Submission: Mevotech Blog
Category: Article/Blog/Content Piece
Company: NAPA Auto Care
Submission: Tech’s Edge Newsletters
Category: Newsletter
Company: Standard Motor Products
Submission: SMP Connection
Category: Training Communications
Company: Gabriel Ride Control
Submission: Gabriel Spring Training Event, Video-based Training Program & Field Training
Category: Best 360 Degree Marketing Campaign
Company: Robert Bosch
Submission: Bosch Diagnostics – ADAS Campaign
Category: Best Ad Campaign to Technician/Repair Audience
Company: Robert Bosch
Submission: Bosch Diagnostics – ADAS Campaign
Category: Best Campaign Embracing Diversity, Equity, and Inclusion
Company: RepairPal
Submission: Coffee with Kathleen featuring Christopher Lovelady
Category: Logo Design Usage
Company: dott.(r) and LetterShop
Submission: Driving “Diversity of Thought”
Category: Packaging
Company: NAPA Auto Care
Submission: NAPA Auto Care Gold Certified Kit
Category: Promotional Goods, Gear, Marketing and Collateral
Company: BCA Bearings by NTN/Bower Bearings by NTN
Submission: BCA/Bower Summer Cruisin’ Promotion
Category: Social Media Campaign
Company: MOTOR Information Systems
Submission: Employee Recruitment for Diversity
Category: Trade Show
Company: Advance Auto Parts
Submission: ‘Experience the Difference’- Advance Professional Booth Exhibit
Category: Special Promotion and/or Promotional Event
Company: Gabriel Ride Control
Submission: Gabriel Spring Training Event
Category: Use of a Video
Company: DRiV, Inc.
Submission: MOOG® High Utilization Hub Assemblies Video
Category: Website
Company: Mevotech
Submission: Mevotech Website
The year’s Business-to-Consumer winners:
Category: Best Website (Independent Repair Shops)
Company: Autoshop Solutions
Submission: Euro Clinic Website
Category: Media Outreach to Female Audience
Company: AutoZone, Inc. & Havas Annex Chicago
Submission: The Car Mom
Category: Media Outreach to Non-English-Speaking Audiences
Company: DRiV, Inc.
Submission: MOOG® Street Sheet in Spanish
Category: Article/Blog/Content Piece
Company: DRiV, Inc.
Submission: Can You Drive with a Blown Head Gasket?
Category: Consumer/Community Event
Company: Reno Sparks NAPA Elite Business Development Group- Shari Pheasant
Submission: NAPA Day at the Discovery
Category: Digital Display Ad
Company: Armorlite and MBE Group
Submission: “Tough As” Campaign
Category: Repair Facility/Store Customer Promotion
Company: Advance Auto Parts
Submission: TechNet Brakes for Breasts
Category: Video
Company: AutoZone, Inc. & Havas Annex Chicago
Submission: How to Prevent Catalytic Converter Theft
Category: Best 360 Degree Marketing Campaign
Company: Robert Bosch
Submission: Night Vision Has Evolved: Wiper Campaign
Category: Best Campaign Embracing Diversity, Equity and Inclusion
Company: Advance Auto Parts
Submission: Advance GOES BLUE for Autism Awareness
Category: Co-op Advertising (Repair Shop partnered with Mfg/Dist)
Company: Reno Sparks NAPA Elite Business Development Group- Shari Pheasant
Submission: NAPA Auto Care Center at the Discovery
Category: Direct Mail Piece, Brochure, Booklet, Handout
Company: Dorman Products
Submission: OE Fix Guide Vol. 4
Category: Radio or Podcast
Company: AutoZone, Inc. & Havas Annex Chicago
Submission: Interrupted Jingle
Category: Social Media Campaign
Company: AutoZone, Inc. & Havas Annex Chicago
Submission: How-To Cutdowns
Category: Print Ad
Company: Champion Auto/Conceptual Minds
Submission: Best Automotive Print Ad 2023
For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.
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