Why power steering repair is perfect for the automotive aftermarket

Many vehicles in the U.S. are approaching a time where steering components are likely needing to be replaced.

Let’s talk power steering.

And why YOU may be talking about power steering a little more often.

The average age of vehicles is more than 11 years in the U.S., as the Auto Care Association keeps tabs on all these stats. For vehicles 12 years or older, the association finds that nearly 10 percent of vehicles need steering system repair. As the vehicles age on U.S. roads, there is a huge pent-up demand for steering systems and components.

Many vehicles in the U.S. are approaching a time where steering components are likely needing to be replaced. What makes steering a good segment for the automotive aftermarket is that steering systems and components are not very DIY friendly. Few DIYers will attempt to repair or replace these systems.

In fact, according to the Auto Care Association, less than 15 percent of DIYers even want to attempt it. The stats are much higher for other parts categories, such as brakes, where 31 percent of DIYers surveyed say they are willing to tackle those jobs.

Thanks to Plews & Edelmann for their sponsorship of this video.

Let’s talk about Plews & Edelmann.

As you probably know, Plews & Edelmann is a leading manufacturer and marketer of power steering components, hoses, automotive fittings, and turbo oil lines.

But now Plews & Edelmann is now bringing its power steering expertise to the North American aftermarket with the launch of a new, high-quality power steering hard parts program under the Edelmann Elite brand. This is all-new stuff and it’s great.

This new program includes power steering rack and pinion assemblies, power steering pumps, and power steering gear boxes.

What makes Edelmann Elite so special?

Well, the parts are are all-new!

There are no reused, renewed or remanufactured components or parts.

Every part is designed, developed, tooled, built, by Plews & Edelmann.

Parts have been engineered to overcome known OE design flaws, and also incorporate the latest OE revisions and enhancements.

Edelmann Elite also features ‘DNA’ benefits. Take a look at it right there.

Every Edelmann Elite hard part (rack, pump, and gear box) undergoes a 100 percent test inspection and receives a unique Designated Numeric Asset or DNA identification number that verifies its level of quality and authenticity.

This unique numeric ID includes the manufacturing date, test number/location, and Edelmann Elite part number. This is all etched into the part, making it easier for distributors to avoid warranty hassles caused by improper installs, unqualified claims, fraudulent parts swaps and untraceable returns.

Plews & Edelmann was founded well over 100 years ago is based right in Dixon, Illinois.

For more information on Plews & Edelmann and these new offerings under Edelmann Elite, visit plews-edelmann.com.

Back to the video: How do we avoid having a customer or our customer’s customer on the side of the road with a steering issue?

You may hear different suggestions, but in general, you should inspect a customer’s steering system just like you would the suspension. 50,000 miles is a good rule of thumb; it’s also a good idea at yearly inspection or service time; also, anytime you’re replacing tires or brakes. These inspections can detect if the motorist will encounter problems down the road and give our industry a chance to fix it before something bad happens on the road.

The other obvious time to inspect a power steering system is whenever a vehicle is involved in an accident of any type.

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

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