WAI has announced the hiring of Mark Hoogterp as Director of Rebuilder Sales. Hoogterp is an automotive aftermarket industry veteran with extensive rotating electrical experience.
Throughout his impressive 40-year automotive career, he’s worked for Motorcar Parts of America, Dixie Electric Ltd., WAI and DuBois Marketing, WAI said in a statement.
With Hoogterp’s sales background and demonstrated success in increasing revenues, strategic planning and project management, he will be a great fit for the growing WAI team, the company said.
“We are excited to welcome Mark back to the WAI family,” said Ron Bernstein, SVP of North America. “Mark’s experience in the rebuilder channel will help bolster WAI’s leading position in that segment and further enhance our Rotating Electrical expertise. WAI is a privately owned family business in a strong financial position, which enables us to make strategic investments in our workforce and tap into valuable expertise.”
For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.
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