VIEROL launches new online shop

Anyone can browse the new VIEROL online shop, however, select functions of the new site are only available to registered B2B customers.

German electronic components and engine management specialist VIEROL has launched a new online shop, available at

Anyone can browse the new VIEROL online shop, however, select functions of the new site are only available to registered B2B customers. These features include the notepad function, returns tool and personalized customer cockpit with additional features for research and article identification, the company said.

“With the Purchasing Cockpit, we create an absolute added value for buyers and product managers in retail to analyse their assortments, evaluate gaps, compare articles, determine assortments from market and approval figures and determine potentials down to article level,” said Ibrahim Chahrour, Head of Marketing & Product Management at VIEROL. “We help optimize the assortment as best we can and guide the customer through our product program. The Purchasing Cockpit thus functions as a personalized shopping feed and automatically presents a selection of articles and new additions based on the purchase history as well as the brands and product groups stored in the preferences. It is possible for the user to generate a comparative offer within the framework of a data upload and to receive gap analyses, but also to be alerted to new products. The result is conveniently a specially generated listing file.”

For customer enquiries and professional advice from the VIEROL team, a special contact chat has also been set up on the homepage. With the help of these options, customers can quickly and easily contact a sales representative.

“The new online shop is another important step for our company in the direction of digitalization and virtual connection of our customers,” said Ulf Koschig, deputy CEO of VIEROL AG. “We want to move with the times and offer our trade partners the best possible purchasing process. The revised webshop also conveys our brand identity and values to the outside world and creates potential for further growth.”

Technical innovations

In order to be able to further develop the new online shop quickly and independently in the future, VIEROL has decided on its own software architecture in order to create applications that can be better maintained and further developed. In this way, the company ensures the highest flexibility in the development of innovative functions in order to be able to respond even more to customer needs across all channels. “This is done in our own interdisciplinary project team, which is positioned along the customer journey. This simplifies a parallel further development of the online shop at different points without limiting the customer’s options. This means that we now not only develop and test new functions independently, but also make them available to the customer individually,” says Michael Krone, Director of IT and Logistics.

New look and feel in the online shop and blog
For the customer, the online shop not only opens up new possibilities to easily find vehicle parts, to benefit from the new functions and thus to experience the online portal in a new look and feel, VIEROL says. The visible new functions in the frontend include the more search engine-friendly navigation structure, optimized vehicle identification as well as extended filter options. This makes it easier to find articles even faster. Customers also can now look forward to a shortened check-out process, faster loading times and simplified registration, the company says.

The VIEROL blog is now also presented in a new look and with a number of revised features. The popular site for technical background information and contributions from VIEROL’s parts professionals has been visually redesigned and, with the introduction of topic pages, has made it easier for all users to discover interesting content and publications.

A new, comprehensive search function also allows users to quickly find articles on products, user tips, technical explanations and videos on the practice-oriented EXPERT KITS+ of the VEMO, VAICO and ACKOJA brands, among others. With the online presence, the Oldenburg, Germany-based parts specialists have created the prerequisites for further growth and the integration of future digital trends.

Family owned VIEROL is celebrating its 45th anniversary.

For the latest news and information on the global automotive aftermarket industry, visit¬† Do you have news? Contact Aftermarket Intel Editor Mark Phillips at He’s on LinkedIn here.

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

* indicates required