Unveiling success: How to maximize your aftermarket trade show impact through media engagement


Trade journalists are more than just reporters; they are the gateway to a wider audience. By informing them of your participation, you open up opportunities for your brand to be highlighted in their coverage.

Trade shows are a critical platform for our industry, showcasing the latest innovations and fostering valuable connections. However, amidst the hustle to create eye-catching exhibition stands and get to the show, there’s an element to your company’s success that is often overlooked: engaging with trade journalists like myself.


Trade journalists are more than just reporters; they are the gateway to a wider audience. By informing them of your participation, you open up opportunities for your brand to be highlighted in their coverage.

This not only enhances your visibility but also provides a platform to showcase your latest products or services to a broader audience.



You’ve invested significant resources in developing a new product and presenting it at a trade show. Trade journalists can be the leverage you need to let the world know about your innovative offerings.

Our stories can draw attention to your booth, generate buzz around your brand and even facilitate connections that extend beyond the trade show floor.



Here are just a few strategies for effective media engagement:



Early Communication: Notify trade journalists well in advance of your participation, offering them exclusive insights or previews. I can’t tell you how many times I get booth requests the morning of the start of a show. “Can you stop by our booth?” is often the request. Well, yes, I can and will but you get the point: The earlier I know, the better!



Press releases: Provide clear and concise information that journalists can use to craft engaging stories.



Dedicated press events: Host events specifically for the media to foster direct interactions and in-depth coverage.



Regular follow-ups: Maintain communication before, during and after the event to ensure journalists have all the necessary information.



As you plan for your next trade show, remember that leveraging the power of the media can be a crucial step towards achieving greater success.


For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.

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