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Joerg Bauer, President & CEO of Tungsram Group

Joerg Bauer, President & CEO of Tungsram Group recently spoke to Aftermarket Intel’s Mark Phillips about the re-emergence of the company following a recent management-led buyout. The company has a renewed focus on general and automotive lighting products and technologies. (We covered the buyout here.)

On April 3, the company celebrated a year since the re-emergence of the company.

“This is a company that has re-emerged as the result of a management buyout. The feedback has been very positive so far. People trust in our abilities to continue to deliver the quality of GE Lighting as Tungsram,” Bauer said. “It’s important to understand that’s really the same quality, the same factories, the same people, with a new name which is really an old name. The company is 123 years old. It’s a very traditional, very innovative lighting company based in Hungary, where we have five factories and employ almost 5,000 people.”

“So we have scale, we have global reach and we know how to build very, very good lights as a European premium manufacturer,” Bauer said. “Probably the most important difference, compared to before, is we can now be very focused on lighting. Lighting is our core business now.”

What is the method for Tungsram to find continued success?

“We went to our partners, our customers, and we asked, what can we do for you? How can we make you successful?” Bauer said. “We are staffing and hiring experts in North America. We are focusing more on logistics and our distribution capabilities. So there’s a lot of things happening.”

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