TRICO Receives ‘Big Idea’ Award At Meijer 2019 Vendor Summit

Top supplier partners in the DYI/Automotive category were invited to pitch a game-changing business idea to Meijer. TRICO’s winning plan centered on a much improved in-store customer experience.

From left, Lauren Pilette, group marketing manager at TRICO Group and Seth Derstine, director of sales, strategic accounts.
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TRICO Group today announced that the company earned the “Big Idea” Award at the Meijer 2019 Vendor Summit, an annual meeting held by the Midwest supercenter chain for suppliers to their stores.

Top supplier partners in the DYI/Automotive category were invited to pitch a game-changing business idea to Meijer. TRICO’s winning plan centered on a much improved in-store customer experience.

“Creativity, invention and ideation is what our customers seek to strengthen their competitive position and grow the business,” said Kevin O’Dowd, vice president and chief marketing officer at TRICO Group. “We are grateful for these opportunities to contribute unique programs focused on our customers’ prosperity.”

For additional information about TRICO and its products, contact your local TRICO sales representative or visit tricoproducts.com.  

About TRICO Group

TRICO Group serves the automotive aftermarket industry with category-leading brands: TRICO wiper blades, Carter fuel pumps and StrongArm lift supports. TRICO is the leading North American wiper brand with global engineering and manufacturing operations. Carter offers best-in-class fuel pump solutions, providing innovation and original equipment fit, form and function for over a century. StrongArm is the leading brand of American-engineered lift support products.

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