Toyota, O’Reilly leaders to spearhead discussions at 2024 MEMA Global Summit

Leila Afas, the Director of Global Public Policy at Toyota Motor North America, is slated to take the stage on Feb. 1. Chip Carlson, Vice President of International Business Development at O’Reilly Automotive, will shift the spotlight to Latin America.

The 2024 MEMA Aftermarket Suppliers Global Summit, a cornerstone event for the automotive industry, is set to feature prominent figures from Toyota Motor North America and O’Reilly Automotive.

This prestigious event will unfold in Hollywood Beach, Fla., from Feb. 1-2, 2024, uniting industry leaders and visionaries.

Leila Afas, the Director of Global Public Policy at Toyota Motor North America, is slated to take the stage on Feb. 1. Her presentation, entitled “Power Shifts: Geopolitics and the Transformation of Europe’s Auto Industry,” will explore strategies for driving growth amidst the dynamic changes in Europe’s automotive sector. Afas will focus on the challenges and opportunities presented by the advent of electrified powertrains, evolving supply chains, rising costs and complex geopolitical landscapes.

In a parallel track, Chip Carlson, Vice President of International Business Development at O’Reilly Automotive, will shift the spotlight to Latin America. His talk, “Mexico Distribution and Growing Global Brands,” will delve into O’Reilly’s expansion strategy in Mexico, highlighting the rebranding of local outlets to O’Reilly Autopartes. Carlson will elaborate on the company’s efforts to grow its proprietary global brands and the infrastructural investments underpinning these initiatives. His segment is also a key feature of the Feb. 1 agenda.

The Summit promises additional enriching insights, including:

  • Eugene Laney, President and CEO of the American Association of Exporters and Importers, will discuss the impacts of trade and environmental policies on global companies and their future preparedness.
  • John Price, Managing Director of Americas Aftermarket Intelligence, returns by popular demand to provide updates on geopolitical and social changes across Latin American nations.
  • Teresa Carral, Director of Grupo Ciosa, will present the business model and expansion strategies of one of the largest distribution centers across Mexico, Colombia, and Costa Rica, shedding light on their operations in Latin America.

For more information and registration information, visit the event page at mema.org.

For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

* indicates required