Three Minutes With Ariel Loza
 Of US Motor Works

Ariel Loza
 started his aftermarket career on the automotive parts counter.

Ariel Loza
Business Development Manager at US Motor Works LLC

How did you find your way to the automotive aftermarket?

I began behind the parts counter, moved into management and directing dealership operations, up to working for an automotive aftermarket manufacturer most recently. This has been a terrific experience thus far and the journey is just beginning for me in the automotive aftermarket.

Describe a little about what you do in the industry and how you approach your workday.

I practice due diligence in maintaining network relationships with key industry figures. I interact heavily with our field reps to ensure we are able to produce the right amount of support and accountability to secure our market position. I create and implement sales forecasts and direct marketing strategy by engaging with our accounts regularly and work hard to ensure I produce face-to-face time with all of our aftermarket clients no matter the size of the opportunity.

What’s one piece of advice you could give someone starting out in the automotive aftermarket to achieve success in the industry?

I would recommend that you embrace attrition and ready yourself for dynamic relationships that can make or break your ability to remain credible in an ever niche industry. More simply put by one of my great mentors: “Don’t wish it was easier, wish you were better..” – Jim Rohn

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