“With the rise of remote work and fewer trips to a central office, the trade show is set to become even more important than ever.”
The automotive aftermarket has talked about virtual trade shows for years, but the technology just wasn’t there. Talk of a virtual trade show during those non-pandemic times now seems so quaint. It wasn’t a necessity then.
Fast forward to now, when we’re using every off-the-shelf technology possible to connect with our colleagues and customers. Yes, it was slow-going at first, with webcams being nearly impossible to secure. But I think we’ve got this now.
I have been honored this week to attend several events put on by The Group during its virtual convention. And I was surprised and amazed. And, it was fun! We are at our most creative and inventive when we face challenges in life. Not only did I see and hear from people I know, I interacted with them. (We have coverage of the convention here and here.)
Yes, I wrote the first line of this column a week ago, before I attended the virtual convention. But now, I’d add something. That line would now be, “With the rise of remote work and fewer trips to a central office, the trade show is set to become even more important than ever… regardless if it’s in-person or virtual.”
This week, The Group set a high bar for virtual conventions.
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