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Five Taiwanese companies were highlighted during an online product launch held this week while the Taipei AMPA/AutoTronics, is being held in Taipei. 

Taipei AMPA/AutoTronics is one of few automotive shows being held this year after the ongoing Covid-19 pandemic put a halt to most trade shows. 

The Taiwan External Trade Development Council, also known as TAITRA, held the Taiwan Excellence 2020 Auto Safety Innovation Online Product Launch in conjunction with Taiwan’s Bureau of Foreign Trade. The focus was auto safety and lighting products.

Simon Wang, executive Vice President of TAITRA, gives his opening remarks.

In his opening remarks, Simon Wang, executive Vice President of TAITRA, said Taiwan has successfully handled Covid-19 and the island has contracted very few cases. 

“The reason is we have very good governance as well as people who are disciplined to follow the guidelines set by the government as well as technology very well applied to the management and controlled measures,” Wang said. “If we take the earth as a desert, then Taiwan can be regarded as a piece of an oasis which has safeguarded well in terms of health and industry.”

Because of the slump of market demand worldwide, Taiwan has grown by 2.4 percent for the first 9 months of this year, Wang said. 

Nearly every country has experienced a GDP downturn, which is not the case in Taiwan, Wang said. “Taiwan is still predicted to have 1.5 percent GDP growth this year; and will have 2.9 percent GDP growth next year in 2021,” he said. 

Lucidity Enterprise Co., Ltd.

Lucidity produces 55 million units per year.

Jerry Huang, vice president of sales and marketing, of Lucidity Enterprise Co., showed the company’s commercial vehicle lighting offerings and said the company is capable of producing 55 million units a year. The company has locations in Oklahoma, Texas, Indiana in the U.S. and Australia and the Czech Republic. The company has more than 150 key partners, including Peterbilt and Kenworth in the U.S.; Komatsu, Kubota and Mitsubishi in Japan; Burstner and BPW in Europe, and Kenworth and Volgren in Australia to name a few. The company won the 2020 award for its LED End Outline Marker Lamp.

The North American subsidiary is known as Optronics International. The company’s products are distributed through Amazon, O’Reilly, AutoZone, Bass Pro Shops and TruckPro. It also has OEM partners with PACCAR, Peterbilt, Blue Bird and others. 

Chu Hung Oil Seal Industrial Co., Ltd.

Chu Hung Oil Seal holds IATF 16949, ISO 14001 and ISO 9001 certifications.

Annabelle Chien, Sales Manager, Chu Hung Oil Seal Industrial Co., Ltd., said the company focuses on sealing for heavy duty, truck trailer, agricultural machinery and commercial vehicles. 

The company holds IATF 16949, ISO 14001 and ISO 9001 certifications. The company main focus is North America, where it is a qualified Tier 2 supplier for Class A trucks and trailers. 

The company received a Taiwan Excellence Award for its new patented wheel end seal, Centurion.

Zealio Electronics Co., Ltd.

CP Cheng, General Manager, said the company holds U.S., german, Japanese and Taiwanese patents for its wireless door sill LED plate. 

Zealio specializes in wireless lighting solutions for vehicles and has both OE as well as aftermarket business.

The company received the 2020 Taiwan Excellence Award for its aurora 10 LED wireless LED module.

IEI Integration Corp.

Malcolm Chen, supervisor of AI Computing Product Management department of IEI, said the company is a leading industrial computer supplier with 20 offices in 14 countries and has more than 3,000 employees. IEI integrates various AI technologies to offer fatigue driving detection, traffic surveillance and monitoring and plate recognition.

WiseChip Semiconductor Inc.

WiseChip technology is used for automotive applications such as heads-up displays, radar detectors and tire pressure detectors.

Bert Hsia, Vice President of OLED Business Unit, said the company’s OLED display technology is used for automotive applications such as heads-up displays, radar detectors and tire pressure detectors.

WiseChip, is a leading innovator of PM OLED technology and the company is a market leader and pioneer in monochrome OLED, character OLED, segment OLED, area color, full color and custom design products. The company’s products also can provide haptic feedback to the user.  

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