Submissions open for 2024 Technology Innovation Award

Past winners of the award include PDM Automotive's AI-Generated Omnichannel Content (2023), Dorman's "Where to Buy" platform (2022), VizSeek's Visual Search (2021), and OptiCat's Automated Loadsheets (2020).

The Business Technology Council (BTC), a council under MEMA Aftermarket Suppliers, announced it is now accepting applications for its Technology Innovation Award. The award recognizes technology solution/service providers that introduce innovations that support, enhance, and/or advance aftermarket processes. Applications must be submitted by August 16, 2024.

Technology innovations must have been launched during the past year or will be launched soon. Innovations must also support one of the BTC’s areas of focus. These types of technologies can include:

Customer-Facing Technologies: cataloging and product data, EDI/e-commerce, mobile, web services, e-tailing, RFID, QR codes, bar codes, POS data, data warehouses, S&OP.

Information Technologies: cyber and network security, big data, BI, AI, AR/VR/MR, blockchain, RPA, DAM, data analytics, cloud computing, IT outsourcing, ERP, MES, CRM.

After the application submission deadline, finalists will be notified on August 31. The finalists will then present their innovations during the BTC fall meeting on September 17, and BTC members will vote on the winner. The winner of the award will be announced at the 2024 Aftermarket Technology Conference, October 13-15, 2024, in Clearwater Beach, Fla.

Past winners of the award include PDM Automotive’s AI-Generated Omnichannel Content (2023), Dorman’s “Where to Buy” platform (2022), VizSeek’s Visual Search (2021), and OptiCat’s Automated Loadsheets (2020).

“BTC is committed to celebrating innovative advancements that transform the aftermarket,” said Jim Naso, Applications Data Manager at Continental ContiTech Power Transmission Group and BTC Chair. “The Technology Innovation Award recognizes the pioneers shaping the future of aftermarket processes through creative and practical technological solutions.”

“We invite all vehicle solution and service providers to showcase their ingenuity by applying for this award,” said Danielle Kaspar, Director of Programs & CV Aftermarket at MEMA Aftermarket Suppliers and BTC Council Lead. “We can’t wait to see the inspiring submissions this year and are excited to honor the innovative spirit that drives the automotive and commercial vehicle aftermarket forward.”

More information about the award can be found at Those interested in applying can do so here.

Learn more and register for the 2024 Aftermarket Technology Conference at

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