Scott Turpin: Leading Aisin World Corp. of America toward electrification and enhanced driver safety

In a recent interview, Scott Turpin, President and CEO of Aisin World Corp. of America, sheds light on the company's strategic priorities for the upcoming years, focusing on the transition to electrification and the challenge of adapting their product offerings to suit future demands.

In a recent interview, Scott Turpin, President and CEO of Aisin World Corp. of America, sheds light on the company’s strategic priorities for the upcoming years, focusing on the transition to electrification and the challenge of adapting their product offerings to suit future demands.

In your role as President and CEO of Aisin World Corp. of America, what are your top strategic priorities for the company in the coming years?

As the automotive industry continues the transition to electrification, the challenge for Aisin is to set the correct pace to transition our product offerings and our production capabilities to a portfolio that meets the future demands while serving current requirements.

Can you elaborate on the technology behind the i-mobility C-20’s ability to detect driver distraction and respond accordingly?

Aisin prides itself in considering safety as a top priority for our industry, our customers and their customers. Even before the introduction of the mobile phone, distractions while driving were a problem. Those distractions are not subsiding and as a company, we feel this is an important endeavor to pursue. Aisin’s ability to direct driver attentiveness to the road and to monitor facial and eye movement provides the OEM a product offering that helps reduce accidents and improve safety.

As Aisin’s autonomous technology evolves, what sort of partnerships and collaborations do you envision to further expand its usage and applications?

Though confidential, we are currently working with several partners to garner our software expertise with both software and hardware technologies to further develop this area.

With more than 36 manufacturing plants, sales centers, logistics operations and R&D facilities in North America, how does Aisin ensure consistent quality and safety across all its operations?

We pride ourselves on our on our most important asset — our people! Our systematic approach to safety and quality are spread across all Aisin locations. Any issues that do arise are treated like a teaching moment and are shared throughout our locations to ensure that quick actions are taken.

With Aisin’s focus on autonomous driving technologies, how do you see this impacting traditional driving skills in the future?

For someone with a background in testing and evaluating vehicles and products, it’s a little concerning that we may be losing our “old school” driving skills. It’s difficult for me to imagine what my granddaughter’s driving skills will be like 15 years from now. (I plan to sneak her out to the family farm to teach her how to drive a stick!)

With its many benefits, technology sometimes also brings a downside, and I do feel that the loss of traditional driving skills will be one of them.


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