Registration open for Aftermarket 101, Heavy Duty 101

Aftermarket 101 will be held May 20-21 at Mahle Aftermarket Inc., in Farmington Hills, Michigan.

The University of Aftermarket, through Northwood University, is accepting registration for two courses that serve as important introductions to the motor vehicle and heavy-duty vehicle aftermarkets.

“Aftermarket 101 and Heavy Duty 101 help businesses introduce newer employees to the motor vehicle aftermarket industry,” says Dr. Thomas Litzinger, executive director of the University of the Aftermarket and aftermarket education industry chair at Northwood University. “Each program is led by Northwood faculty and aftermarket executives, and features team projects, mutual collaboration, innovation, and robust debate.” 

Aftermarket 101 will be held May 20-21 at Mahle Aftermarket Inc., in Farmington Hills, Michigan.

Attendees will develop a firm knowledge of the breadth, depth, and scope of the automotive aftermarket, including retail, e-commerce and traditional distribution channels; sales development skills and opportunities; current and future industry trends; a brief introduction to heavy-duty segment; and the opportunities and challenges facing our service dealers. 

Featured presenters will include Tina Hubbard, president and CEO of HDA Truck Pride; and Ted Hughes, executive director of the Aftermarket Warehouse Distributors Association (AWDA).
Other Aftermarket 101 presenters include James O’Dell, associate director of aftermarket education at Northwood University; Jonathan Larsen, vice president of standards and digital products, and Jackie Lutz, content director, both with the Auto Care Association; Rob Wright, senior business development manager for Foresight Management; and Dave Erb from the Automotive Training Institute.

The deadline to register for this course is May 6.For the latest news and information on the global automotive aftermarket industry, visit Do you have news? Contact Aftermarket Intel Editor Mark Phillips at He’s on LinkedIn here.

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