Registration now open for Aftermarket 101: A comprehensive introduction to the automotive aftermarket

Borg Warner's Malcolm Sissmore, Federated's Roy Kent, AWDA's Ted Hughes and Tina Hubbard, President and CEO of HDA Truck Pride among industry experts featured in this year's programming.

The University of Aftermarket, Northwood University is pleased to announce the opening of registration for Aftermarket 101, a two-day introductory course designed to provide students with a solid foundation in the automotive aftermarket industry. The course will be held on April 5-6 at Fisher Auto Parts in Farmington Hills, Michigan.

Dr. Thomas Litzinger, Executive Director of the University of Aftermarket, Northwood University, states that Aftermarket 101 is an excellent opportunity for new hires in the automotive industry, including those in manufacturing, warehouse distribution, and retail. “Students who attend this class will develop a firm knowledge of the breadth, depth, and scope of the Automotive Aftermarket, including channels of retail, e-commerce and traditional distribution, sales development skills and opportunities, current and future industry trends, a brief introduction to heavy-duty segment, and the opportunities and challenges facing our service dealers,” he said.

The programming for this year’s Aftermarket 101 course includes presentations by industry experts on a range of topics, including an overview of industry basics, channels, and terminology presented by Ted Hughes, Executive Director of the Aftermarket Warehouse Distributors Association (AWDA); a discussion about major industry players presented by Roy Kent, Executive Vice President of Business Development, Member Support and Strategy for Federated Auto Parts; and an introduction to the heavy-duty side of the industry by Tina Hubbard, President and CEO of HDA Truck Pride. Other presentations include structures and trends of retail and traditional distribution by AWDA’s Ted Hughes, developing a professional sales network by Malcolm Sissmore, Vice President of Sales and Marketing for the North American aftermarket at Borg Warner, and service dealer challenges and opportunities by Jeff Kruse, former Executive Vice President and Chief Evangelist for Belle Tire Distributors Inc.

Registration for Aftermarket 101 is open now, and attendees will earn 1.5 continuing education units (CEUs) toward their Automotive Aftermarket Professional (AAP, MAAP) professional designation. The cost of the course is $1,150 per attendee.

For those looking to build a career in the automotive aftermarket industry, Aftermarket 101 is an excellent opportunity to gain a comprehensive understanding of the industry, its players, and the opportunities and challenges it presents. To register for Aftermarket 101, visit

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