Permatex website features interactive solution quiz to help consumers find correct product application

Permatex, a leading innovator in chemical technology for automotive maintenance and repair, has launched a fresh new website design at that makes it very easy for consumers to identify the right product solution for their repair or application, and where they can buy.

A major component of the updated, mobile-friendly site is an interactive product solution quiz that asks customers specific questions regarding their application and guides them to select the best Permatex product to fit their needs. Once the correct product is identified, Permatex provides “where-to-buy” links so customers can have the choice of purchasing online or from their nearest local retail stores.

Years of expert advice
Permatex’s easy-to-follow guided product solution quiz is the culmination of years of knowledge and expertise gleaned and organized by Permatex Product Managers, while providing expert advice to consumers. This first-of-its-kind interactive product solution quiz in the chemical maintenance field, utilizes valuable information collected over the years by research and from direct communication with Permatex customers in all distribution channels.

Join the Permatex Team
Permatex is constantly looking to increase knowledge and expertise in automotive maintenance and repair with a steady addition of expert influencers who can help consumers make the best use of the Permatex products available to them. The new Permatex Team section has been added to the website to provide a simple outlet for influencers, motorsports drivers, and enthusiasts to apply to become a part of Permatex’s influencer team.

The new site also links to the Permatex Training Portal (, a free resource for industry professionals and counter people which includes certified extended training modules for Automotive Service Excellence (ASE) technicians and technical trainers, live virtual training, and a plethora of downloadable training tools and resources. 

“We’re very excited to launch the new Permatex website to our customers,” notes Ashley Khan, Permatex Marketing Manager. “The aim of our new website was to create a knowledge hub for our customers that goes beyond simply listing the features and benefits of our products. The new product solution quiz helps users get the job done right the first time by identifying the exact product they needed, while the robust retail finder helps them locate the closest place to buy. It is an easy-to-use, mobile-friendly site that give users access to the information they need anywhere, anytime.

Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex, Fast Orange, Spray Nine, The Right Stuff, Threadlocker Gel Twist, Scrubs, and Grez-Off.

Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include a headquarters and state-of-the-art manufacturing, distribution, and technical center in Solon, Ohio.

Permatex is a division of ITW (Illinois Tool Works Inc.), a US-based, NYSE-listed corporation, founded in 1912. ITW is a Fortune 500 diversified manufacturing company.

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