Nissens North America appoints Jeff Hansen as President 

The announcement was made by current NNA president, Peter Henry, who noted that Jeff Hansen’s appointment was effective October 1, 2022. Hansen previously served Nissens North America as its Sales Director.

• Current president, Peter Henry, will continue 
  with the company as an executive consultant
• New additions to the North American team

Nissens, a market-leading manufacturer of most essential thermal, efficiency, and emissions system components, has announced the appointment of Jeff Hansen as the new President of Nissens North America (NNA). The announcement was made by current NNA president, Peter Henry, who noted that Jeff Hansen’s appointment was effective October 1, 2022. Hansen previously served Nissens North America as its Sales Director.

Henry will continue work with Nissens North America on a part-time basis as an executive consultant to help streamline a smooth and successful management transition. In making the announcement, he noted, “I am delighted to be able to place the leadership of this fast-growing organization in the hands of someone with Jeff’s expertise and experience. Jeff is a results-focused leader with a strong background in strategic business development, plan execution, and business strategy.”

Speaking on his appointment, Hansen noted, “I am honored to be selected to lead the North America division for Nissens. Our team is passionate about continuing to distinguish Nissens as an essential provider of key climate, engine cooling, and efficiency and emissions system parts to our valued channel partners. I look forward to working with our product marketing, engineering, and manufacturing teams to provide our customers with the highest-quality products and best-in-class service that they’ve come to expect from Nissens.”

Before joining Nissens, Hansen spent several years at Valeo as Director of Aftermarket Sales for North America. Prior to Valeo, he served in various executive and sales management roles for several automotive aftermarket organizations serving the wholesale, retail, and fleet business segments.

Henry added, “Jeff is a strong leader and an ideal choice to continue the development of the Nissens business throughout the Americas. His extensive background in the aftermarket will continue to strengthen Nissens channel partnerships, extend new product segments, and develop the Nissens strategic plan for the future. I’m delighted to continue to work together and ensure continuity in the business.”    

Hansen holds an MBA in Finance from Rutgers University and a BS in Business Administration from East Carolina University. He is also a member of AASA and a Lean / Six Sigma Green Belt.

Additions to the North American Team
Nissens North America has also announced the addition of two new team members. Jordey Lacava comes from WHI International and has joined Nissens as Catalog Manager. Olivia Brinlee has joined Nissens in a sales and customer service support function. The addition of these team members will contribute to the further development of NNA and the continued assimilation to the needs of the North American aftermarket.

About Nissens
The Foreign Nameplate Partner in the automotive aftermarket, Nissens delivers a comprehensive range of high-quality Climate, Engine Cooling, Efficiency and Emission system parts with up to 97 percent car park coverage across European and Asian vehicle brands. Nissens’ commitment to high-quality manufacturing standards, customer-centricity, and innovation are the pillars to delivering the difference to its customers.


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