Nexen Tire, a leading global tire manufacturer and the Official Tour Partner of Manchester City Football Club (Manchester City) has announced that the company is officially sponsoring the ‘2018 International Champions Cup (ICC)’ in the United States for the second consecutive year. The 2018 ICC, which began on July 20, runs until August 11 (All times Eastern) across America, Europe and Singapore.
Nexen Tire aims to continue enhancing its position in the market through this sponsorship by presenting itself on a world stage where many of the prestigious European football clubs will be competing.
Continuing from last year, the company has been presenting its logo to the global audience through LED advertisement boards installed in all the stadiums where matches are being held. The pre-match player line-up arch, where players standby before the match, is also once again being branded with Nexen Tire’s logo for all of Manchester City’s games. Nexen Tire presented the branded pre-match player line-up arch during Manchester City’s first game against Dortmund which was held on July 20 at Soldier Field, Chicago.
In addition to these extended sponsoring rights, as a new feature this year, Nexen Tire’s logo will be exposed through 3D carpet advertisement during two major matches including the Manchester City VS Liverpool game on July 25 at Metlife Stadium in East Rutherford and the other game to be held at Hard Rock Stadium on July 31 in Miami. Nexen Tire’s logo will be placed on the ground near the goalposts, which will look like an advertising signage when captured by a TV camera and will be aired live to international television audiences throughout these two matches.
“Nexen Tire recognizes the US as one of the critical markets for our global growth,” said Jong Sun Kim, CEO & President of Nexen Tire America. “In addition to our sponsorship of the 2018 ICC and Manchester City’s ICC tour, we will be utilizing our strategic marketing platforms to further strengthen relationships with our global business partners in the US by inviting them to join us for the 2018 ICC.”
Nexen Tire’s marketing effect is expected to double, with its position as the Official Sleeve Partner of Manchester City. The club will be participating in the 2018 ICC in playing shirts with left sleeves emblazoned with Nexen Tire logo. Manchester City has presented the logo of the English Premier League’s first ever sleeve sponsor on the left sleeves of the playing shirts since the 2017/18 season, when English Premier League had decided to approve sleeve advertising for the first time in the league’s history.
Many soccer fans are excited about the 2018 ICC, continuing with the global soccer fever from the 2018 Russian World Cup. Nexen Tire plans to use this global momentum to strengthen its international marketing initiatives, reaching out to its global fans and consumers hand in hand with its strategic partner, Manchester City.
About Manchester City Football Club
Manchester City FC is an English Premier League club whose roots began in East Manchester in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles, and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group and counts New York City FC, Melbourne City FC and Yokohama F-Marinos among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and Champions’ League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a world-leading first team training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world’s fastest growing tire manufacturers, works with 416 dealers based in 136 countries around the world (as of April 2018) and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, the Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. For more information, please visit http://www.nexentire.com/international.
About the International Champions
The International Champions Cup is the world’s premier summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup works with leading sponsors such as Heineken®, Nike, Ally, and Nexen Tire among others, to bring the best in soccer to iconic sports venues across North America, Europe and China.
The International Champions Cup has hosted some of the most iconic matchups in the world, including the two most attended soccer matches in U.S. history. First came when Real Madrid C.F. and Manchester United F.C. drew 109,318 fans to Michigan Stadium at the University of Michigan. Real Madrid C.F. returned to the “Big House” to take on Chelsea F.C. in front of 105,826 fans, second all-time, as part of the 2016 tournament. The International Champions Cup has also hosted the most attended soccer matches in Minnesota (64,101 at U.S. Bank Stadium) and Ohio (86,641 at Ohio Stadium) state history. In its four-year history, Real Madrid C.F., Manchester United F.C., Juventus F.C. and Paris Saint-Germain F.C. have all won installments of the tournament.