Messe Frankfurt launches Automechanika in Uzbekistan to tap into Central Asia’s growing automotive market

The new event aims to capitalize on the country's strategic position as a key trade gateway and transportation hub connecting Europe and Asia.

Representatives gathered at a press conference Feb. 16, 2024, to announce the launch of Automechanika Tashkent. From left to right: Eugen Alles, Member of the Board, Business Media Europe Ltd; Stephan Kurzawski, Member of the Board of Management, Messe Frankfurt Group; Dilfuza Samandarova, General Director, Business Media Central Asia

Messe Frankfurt, a leading global trade fair organizer, is set to expand its presence in the Central Asian market with the launch of Automechanika Tashkent in Uzbekistan. The new event aims to capitalize on the country’s strategic position as a key trade gateway and transportation hub connecting Europe and Asia.

Uzbekistan’s market is ripe for growth, with a large consumer base, increasing population, and rising incomes. The country has been actively diversifying its economy, promoting entrepreneurial freedom, and encouraging international cooperation. As a result, it has become an attractive destination for foreign investment, offering incentives such as tax benefits and simplified procedures for overseas investors.

“As a global leader in the trade fair industry, our strategic manoeuvre in Central Asia should be a key indicator of the potential for greater economic globalisation,” says Wolfgang Marzin, CEO of Messe Frankfurt Group. “The region is a connecting point between Asia and Europe, and lies within China’s Belt and Road, an initiative geared towards enhancing the integration between economies. In this regard, countries like Uzbekistan play an important role in linking the east and west; its robust consumer market, opening political and business landscape, as well as geographical location, make it an attractive trading partner and investment destination.”
“Messe Frankfurt is an ideal partner for Uzbekistan to enhance its position in the global arena as our sales network in 180 countries and regions will attract the attention of companies across a number of industries,” says Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group. “For example, Uzbekistan is rising as a hotspot for textiles; while it is already one of the world’s largest exporters of cotton, there are also opportunities to import and invest in the modernisation of the textiles and clothing industry. Our market analysis also reveals a gap in trade fair activity for the automotive aftermarket despite the industry being an important pillar in the country’s manufacturing sector.”
“Based on the business environment, Messe Frankfurt can lend its support with the introduction of seven brand events covering the Consumer Goods, Mobility & Logistics, and Textiles & Textile Technologies industry clusters. We will cooperate closely with our trusted partner Business Media Central Asia (BMCA) on this business expansion,” Buurma added. The company is already an established organiser of Automechanika Astana and Futuroad Expo Astana. With their local resources and our international network, we are in a strong position to launch these events successfully into the market.”

The automotive sector in Uzbekistan is particularly promising, with the country importing a significant amount of machinery, equipment, transportation means, and vehicle components. The global shift in supply chains and trading patterns presents further opportunities for the region. The Uzbek government is investing in infrastructure development, including transportation and logistics, to establish an efficient transit hub. This initiative aligns with China’s Belt and Road development and Europe’s readiness to support diversification of transport corridors.

Automechanika Tashkent will showcase a wide range of products and services, including spare parts, electronics, accessories, diagnostics, repair, oils, lubricants, workshop management, car care, tires, wheels, alternative drive systems, fuels, and mobility solutions. The event is co-located with Futuroad Expo Tashkent, Scalex Tashkent, and the Tashkent International Auto Show, offering a comprehensive platform for industry professionals to connect, explore new technologies, and drive business growth in the region.

The launch of Automechanika Tashkent represents a significant milestone for Messe Frankfurt and the automotive industry in Central Asia, promising to bring new opportunities for trade, investment, and technological advancement in the region.

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