MEMA, the Vehicle Suppliers Association, has announced a new business structure and branding strategy at a virtual member town hall Thursday.
The association, which is North America’s leading trade association for motor vehicle component manufacturers, will now operate under one umbrella organization with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers. This new structure will create a stronger, more unified organization that can better serve and represent its members.
“Rapid changes are impacting our industry. It was the right time to rethink our strategy to better address member needs,” says Bill Long, MEMA president and CEO. “Our member companies have more in common today than ever before. We will provide more effective programming and agility to react to industry changes by streamlining the organizational structure.”
THE DETAILS
•Hear from Gold Eagle CEO Marc Blackman about what the changes mean to his company
•MEMA names Megan Gardner Executive Director of Marketing and Communications
•MEMA establishes the Center for Sustainability, to be led by John Chalifoux
•MEMA names Mike Jackson as Executive Director of Strategy and Research
•MEMA names Liz Goad Executive Director of Events
“No other organization can compare with MEMA’s longevity, respect, depth of knowledge, and commitment to the vehicle supplier industry,” says Long, who adds that MEMA’s mission, vision, and dedication to its members and the automotive and commercial vehicle industry have not changed. “Members will appreciate this structural simplification as it makes it easier for members to access the value MEMA provides today, and we believe it will create more value long-term,” he said.
Other developments include the Center for Sustainability, a new platform for all members to navigate the increasingly complex processes and requirements of a successful sustainability program, a resource for Diversity, Equity, and Inclusion, and greater access to member councils, programming, events, and MEMA’s advocacy staff in Washington, D.C.
