LTA Manufacturing names Eric Torrell western regional sales manager

Torrell has more than 20 years of professional sales experience in the commercial truck and trailer industries.

Eric Torrell has been appointed Regional Sales Manager, West Region, for LTA Manufacturing, LLC. LTA Manufacturing was formed in September of 2017 and is the parent company of ATC Truck Covers, Jason Industries, Ranch Fiberglass as well as LoadMaster in-pickup bed cargo carrying systems.
“Eric has more than 20 years of professional sales experience in the commercial truck and trailer industries. We are confident in his abilities to help LTA expand our dealer base due to his background at Thermo King at both the dealership and corporate national account level,” stated LTA Manufacturing Vice President Sales and Marketing Matt Blais. “Eric will report directly to me along with our team of regional sales managers who call on our network of independent retailers.”
Torrell began his career at a Thermo King dealership in Seattle, Wash., and was promoted to the position of district sales manager of Thermo King Corporation in 1992. He was named District Sales Manager of the Year for Thermo King Corporation in 1994. In 1995, he was promoted to National Accounts. After working several years in the national accounts, he helped the parent company, Ingersoll Rand, launch a Retail Solutions Division. 

The Retail Solutions Division was responsible for coordinating the sales and marketing efforts of all Ingersoll Rand offerings to the company’s largest customers.  After spending 13 years at Thermo King Corporation, Torrell opted to go back to the dealer side of the business for ten years serving as vice president of sales responsible for equipment sales for Thermo King West, based in Phoenix, Ariz., which owned seven Thermo King dealerships.  
After his career with Thermo King, Torrell held the position of director of fleet sales for Desert Trailer Systems, a utility trailer dealership, located in Boise, Idaho.  Most recently he served as northwest sales manager for National Truck Protection, a provider of warranties and service contracts to the used semi-truck industry.
Torrell has an undergraduate degree from The University of Washington, Seattle, Wash.

About LTA Manufacturing LLC
     LTA Manufacturing LLC is a subsidiary of the DeBruce Manufacturing Group.  The company acquired ATC Truck Covers, Jason Industries and Ranch Fiberglass in 2017 and handles the sales, marketing and manufacturing of four brands.  ATC, Jason, Ranch and LoadMaster produce truck caps, tonneau covers and cargo management products at two manufacturing plants, one in Elkart, Indiana and the other in Ottawa, Kansas.  For more information, contact LTA Manufacturing at 800-983-2787 or visit:

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