LTA Manufacturing LLC has selected marketing and communications professional Jeffrey Lacina as the company’s new Director of Marketing. Following a long career which included roles in public relations, marketing, communications, management, branding, event management and strategic planning, Lacina joins LTA Manufacturing with the extensive experience necessary to lead the company’s marketing efforts.
In this new position, Lacina will be responsible for determining and implementing LTA Manufacturing’s marketing strategies, including producing literature, overseeing the website and its development, coordinating advertising, attending trade shows, maintaining industry relations and brand management for all LTA brands. Lacina will also manage the social media for all of the brands as well as direct dealer communications and support programs.
“Jeff Lacina is a valuable addition to the team at LTA Manufacturing. His vast array of experience within the realm of marketing indicates to all of us at LTA that he will be an instrumental asset to our team,” said Vice President of Sales and Marketing for LTA Manufacturing Matt Blais.
Lacina holds a Bachelor of Science degree in Journalism and Mass Communications with a minor in Agricultural Mechanization from Iowa State University. He began his career in 1988 working in public relations, eventually holding positions as an editor, senior writer, account manager, public relations manager, advertising copywriter and marketing director/manager for different companies throughout his long career. Most recently, Lacina was the Race Director of the Great Lakes Region of the World Racing League and also led his own Lacina Group Marketing & Communications firm.
About LTA Manufacturing LLC
LTA Manufacturing LLC is a subsidiary of the DeBruce Manufacturing Group. The company acquired ATC Truck Covers, Jason Industries and Ranch Fiberglass in 2017 and handles the sales, marketing and manufacturing of all four brands. ATC, Jason, Ranch and LoadMaster produce truck caps, tonneau covers and cargo management products at two manufacturing plants, one in Elkhart, Indiana and the other in Ottawa, Kansas. For more information, contact LTA Manufacturing at 800-983-2787 or visit http://www.ltamanufacturing.com/.
For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com.