Last call to register for ‘Aftermarket 101’: A two-day intro to the automotive aftermarket

Organized by the University of Aftermarket at Northwood University, the course is designed to equip attendees with an in-depth understanding of our multifaceted industry.

From left, top, John Washbish, Todd Leimenstoll From left, bottom, Collin Shaw, Brian Wheeler, Ted Hughes

Aftermarket 101 is gearing up to offer a comprehensive two-day guide to the automotive aftermarket. This event is set to take place on Sept. 12-13 at the Auto-Wares Group of Companies in Warren, Mich.

Organized by the University of Aftermarket at Northwood University, the course is designed to equip attendees with an in-depth understanding of our multifaceted industry.

According to Dr. Thomas Litzinger, executive director of the University of Aftermarket, Northwood University, the course aims to cover everything from retail and e-commerce channels to traditional distribution, sales development and the challenges and opportunities service dealers face.

“This event is an excellent opportunity for industry newcomers, including those in manufacturing, warehouse distribution and retail,” Litzinger said.

The line-up for this year’s course includes a range of distinguished speakers:
•Ted Hughes, executive director of AWDA, will tackle “Industry Basics, Channels, and Terminology.”
•John Washbish, the president and CEO of the Aftermarket Auto Parts Alliance, will shed light on “Major Industry Players.”
•Todd Leimenstoll will discuss “Retail, Traditional and E-commerce Distribution: Structure and Trends.”
•Dave Erb of D Erb Consulting will explore “Service Dealer Challenges and Opportunities.”
•Brian Wheeler, vice president of Automotive Sales and Consulting at Deloitte, will provide an “Outlook and Consumer Preferences in the U.S. and Canada.”
•Evaristo Garcia will offer a perspective on industry trends in Mexico and Latin America.
•Collin Shaw, Chief Commercial Vehicle Officer & COO, MEMA Original Equipment Suppliers – “Commercial Vehicle Aftermarket Overview”
•Ben Kaminsky, General Manager – SEMA Garage Detroit at SEMA – “Specialty Equipment / Performance Aftermarket Overview”
•A special tour of the Automotive Hall of Fame in Dearborn is also part of the program.

Attendees also will have the opportunity to mingle and network at a regional meet-up hosted by Hovis Auto & Truck Supply. The meet-up will be in conjunction with Aftermarket 101 and is from 6-8 p.m. on September 12th at Madhouse Bar & Grill in Madison Heights. Those interested in attending are encouraged to RSVP via Eventbrite by September 6th.

For those looking to make their mark in the industry, Aftermarket 101 isn’t just a course — it’s an investment. The cost to attend is $1,150 per participant, and attendees will earn 1.5 continuing education units (CEUs) towards their Automotive Aftermarket Professional (AAP, MAAP) designation. With a registration deadline of September 8th, prospective attendees are urged to act quickly to secure their spot.

To register, visit the University of Aftermarket’s registration page at Northwood University.


For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.

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