APC Automotive Technologies, LLC (APC), a leading supplier of automotive, light truck and heavy-duty replacement parts, has just announced Kenneth L. Selinger has joined the company as Vice President of Product Management for Centric Parts. The announcement was made by Greg Woo, President of Centric Parts, who noted that Selinger will be responsible for all market research, competitive analysis and pricing, new part introduction, cataloging, and product life cycle management for Centric Parts and its Qualis Automotive division.
In making the announcement, Woo noted, “Ken Selinger is an automotive and friction industry expert with a fantastic track record in the brake business and will make a great impact across our entire product portfolio. He brings us over 31 years of executive experience in sales management, marketing, and product development, especially in the competitive aftermarket and OES segments. In his career, Ken has established himself as an innovator in the brake business with many industry-first accomplishments. We are delighted to have his talents and leadership and look forward to his contribution to our steadily growing and industry leading portfolio of Centric Parts, Qualis and StopTech brands.”
Kenneth Selinger noted, “I am very excited to be a part of APC Automotive Technologies group. This is an exceptional organization with an award-winning portfolio of braking system brands and products. I look forward to joining Greg Woo and the entire team at Centric Parts and working with them to tackle new challenges and accelerating our current growth.”
Selinger comes to Centric Parts after a 19-year career at Akebono Brake Corporation, a world leader in brake technology.
While at Akebono, Selinger held several executive positions including Director of Sales, Marketing & Product Development, Director of Marketing & Product Development, OES & Aftermarket, and Marketing & Product Development Manager.
Prior to Akebono, Selinger spent three years at Federal Mogul as Director of Marketing for their Global Aftermarket. He also served as a Senior Product Manager at Raybestos (Brake Parts Incorporated) where he successfully launched their first ceramic brake pad line.
Kenneth Selinger holds a BS in Marketing from Fairleigh Dickinson University (Madison, NJ).
About Centric Parts
Centric® Parts is North America’s leading manufacturer and supplier of aftermarket brake and chassis components for passenger vehicles, light and medium duty trucks, fleet vehicles, high performance vehicles, and racecars. Centric products are marketed under the Centric®, C-Tek®, PosiQuiet®, StopTech®, PQ PRO™, TACTICAL™, and Fleet Performance brands. For more information, visit www.CentricParts.com.
About APC Automotive Technologies
APC Automotive Technologies is a leading supplier of automotive, light truck, and heavy-duty replacement parts. Delivering one of the broadest lines of undercar parts in the market, APC provides a comprehensive product portfolio including full line of exhaust, brake, and chassis parts to traditional warehouse distributors, feeders, retailers, and performance and specialty channels. APC Automotive Technologies offers industry-leading product depth, customer service, and support. The company was formed in May of 2017 by the merger of AP® Emissions Technologies (Goldsboro, NC) and Centric® Parts (Carson, CA). For more information, visit www.APCAutoTech.com.
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