Messe Frankfurt UK has announced that Joanne Knowles will be the new Event Director for Automechanika Birmingham and UK Garage & Bodyshop Event. With an impressive track record spanning over eight years in the exhibition sector, Knowles steps into the role with a mandate to steer these prominent events toward innovative horizons, the organization said in a statement.
Tasked with the ambitious goal of infusing new strategic and innovative thinking into the events, Knowles will draw upon her extensive expertise to enhance the stature and effectiveness of these key industry gatherings. Her role is pivotal in not only plotting the strategic direction but also in ensuring the implementation of innovative concepts that dovetail with the business goals of the organizations involved.
“My new position involves the flawless execution of the events, with a strong emphasis on creating exceptional experiences for both attendees and exhibitors,” Knowles said. “I’m eager to collaborate with our internal team and external partners to ensure we achieve the best possible outcomes.”
“Our events have an important part to play in showcasing the trends in the industry and what the sector is doing to support the future.”
The automotive industry is on the cusp of transformation, with issues such as workforce development, the rise of electric vehicles and the integration of advanced technologies such as Automated Driver Assistance Systems (ADAS), digitalization and connectivity taking center stage, Messe Frankfurt said. Knowles has immediately immersed herself in these critical areas, contributing to the advancement of Automechanika Birmingham and UK Garage & Bodyshop Event’s initiatives aimed at addressing these evolving market dynamics.
“We are delighted to welcome Joanne to the team. She has excellent experience in the events and exhibition industry that will allow her to excel in this position,” said Simon Albert, Managing Director at Messe Frankfurt UK. “Her wealth of experience, industry skills and knowledge, and forward-thinking mindset will benefit us in moving forward as a business and secure the future success of Automechanika Birmingham and UK Garage & Bodyshop Event shows.”
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