Jeff O’Hara with East Penn Manufacturing is Named to the AASA Modern Industry eXpertise (MiX) Executive Committee

O’Hara, director of sales – retail markets, automotive batteries with East Penn Manufacturing, to bring deep industry experience and valuable insights to the MiX Council Executive Committee.

The Modern Industry eXpertise (MiX) Council of the Automotive Aftermarket Suppliers Association (AASA) announced today that Jeff O’Hara, Director of Sales – Retail Markets, Automotive Batteries, East Penn Manufacturing, has been named to the council Executive Committee. O’Hara brings more than 12 years of industry experience to the council’s executive committee.

“We are thrilled to have Jeff join MiX’s executive committee,” said Ben Brucato, AASA senior director of engagement and group executive of MiX. “Jeff’s experience and industry knowledge will help ensure that MiX continues to address and solve timely industry challenges from a fresh point of view. Everyone who attends the council will benefit from his knowledge.”

“I am honored to be joining the MIX executive committee after serving two years on the council,” said Jeff. “I’m very excited to part of the leadership team to help diversify the MiX membership base to the member companies.”

“Jeff’s experience and industry knowledge will help ensure that MiX continues to address and solve timely industry challenges from a fresh point of view. Everyone who attends the council will benefit from his knowledge.”

BEN BRUCATO, AASA SENIOR DIRECTOR OF ENGAGEMENT AND GROUP EXECUTIVE OF MIX

As Director of Sales – Retail Markets, Automotive Batteries, East Penn Manufacturing, O’Hara oversees a small dedicated team focused on establishing and growing national, regional, and specialty retail customers along with farm and home and hardware channels. His previous roles at East Penn Manufacturing included Director of Sales – Brand Automotive Batteries, Sales Manager – Branded Automotive Batteries, Account Executive – Branded Automotive Batteries, and Territory Sales Representative. Jeff graduated from Ithaca College in 2006 with a BS in Business Management and joined East Penn as a sales trainee in 2008. Jeff, his wife Sue, and their three children reside in Reading, PA.

Learn more about Modern Industry eXpertise (MiX ) by clicking here.

About AASA
AASA exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports 871,000 American jobs. AASA is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). “AASA, The Voice for the Automotive Aftermarket Supplier Industry”

About MiX
AASA’s Modern Industry eXpertise (MiX) is dedicated to addressing and solving industry challenges and concerns by focusing on new ways of thinking and from the viewpoint of millennials.The challenges that automotive aftermarket manufacturers will face tomorrow should be addressed by the leaders of tomorrow.

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