Jacki Lutz named content director at Auto Care Association

As the director of content, Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms. Lutz will also be responsible for shaping and driving content initiatives to meet the association’s business objectives; enhancing brand presence; and engaging with current and prospective members.

The Auto Care Association announced the addition of Jacki Lutz as director of content to its award-winning communications team.

As the director of content, Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms. Lutz will also be responsible for shaping and driving content initiatives to meet the association’s business objectives; enhancing brand presence; and engaging with current and prospective members.

With more than a decade of marketing and communications experience in the automotive aftermarket industry, Lutz’s mastery of telling brands’ stories in a clear and compelling way will enable the association to expand the reach of its mission to more industry professionals both across the supply chain and up and down the business ladder.

“The Auto Care Association has spent the past several years working on building an organization that meets its members’ needs of today with solutions that can carry them into the industry of tomorrow,” said Bill Hanvey, president and CEO, Auto Care Association. “A vital part of being that kind of a dependable association for its members means being able to connect with them—all of them—and that begins with great communication. The addition of Jacki Lutz to our communications team will help the Auto Care Association to grow its connections with our members and share their stories in an impactful way with the entire auto care industry.”

Prior to joining the Auto Care Association, Lutz served as the senior manager of global corporate marketing communications for Sensata Technologies, where she created and executed a new centralized marketing communication strategy for all of its business units, including aerospace, automotive, heavy duty, clean energy, and aftermarket. Since 2013, Lutz previously held additional roles within Sensata Technologies, including Global Head of Communications, Training and eCommerce, Auto and Aftermarket; Global Head of Marketing and Communications, Aftermarket; and Marketing and Communications Manager, NA Aftermarket.

Lutz has been an active member of the Auto Care Association, participating in and providing leadership to the association’s Marketing and Communications Committee; the Young Auto Care Network Group (YANG); the AWDA Manufacturer’s Advisory Council; and the Women in Auto Care Executive Board.

Lutz has contributed to several other prominent industry organizations throughout her career. She served as president of the Automotive Communications Council (ACC) and has contributed her expertise to the boards of MEMA Aftermarket’s Marketing Executive Council (MEC) and the Automotive Aftermarket Charitable Foundation (AACF).


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