Innovative tire technologies take center stage at Futurmotive Expo & Talks

The automotive industry is about to get a glimpse into its own future at the upcoming Futurmotive – Expo & Talks, in Bologna, Italy, where "The Future of Tyre Technology" will be a major highlight.

The automotive industry is about to get a glimpse into its own future at the upcoming Futurmotive – Expo & Talks, in Bologna, Italy, where “The Future of Tyre Technology” will be a major highlight.

All this is part of Futurmotive Expo & Talks, Nov. 16-18, 2023 at the Bologna Exhibition Centre in Bologna, Italy.

Exhibitors will be able to showcase their new products in halls 14, 16 and 19 and outdoor areas 42 and 43 at the expo center, in a format designed to promote interaction between businesses, institutions and opinion leaders in the sector.

The event’s Hall 19 is set to transform into a nexus for innovation, offering a unique “journey” through the advancements shaping the entire lifecycle of tires, show organizers say.

This comprehensive showcase is not just about tire design or production; it’s an insightful exploration of the tire’s role in evolving mobility concepts. The Future of Tyre Technology exhibition, situated within the confines of Hall 19, will serve as a focal point for groundbreaking developments in the sector.

Leading companies and associations are at the forefront of this initiative, with AIRP, ATEQ, Cobat Tyre, Devel, GDSO, Michelin, Pirelli, Regom, and Rover Research, among others, uniting to project a forward-thinking vision of the tire industry.

Visitors to Futurmotive can expect an educational tour through the sector’s most cutting-edge offerings. Beginning with the latest generation tires by Pirelli, designed for electric vehicles that promise both top-tier performance and sustainability, the journey continues with RFID sensor integration. This technology, highlighted by Michelin through their passenger and truck tires, promises to revolutionize lifecycle management by increasing efficiency and safety from initial mounting to eventual disposal.

GDSO, an organization dedicated to setting global data management standards since 2022, is playing a pivotal role in maximizing the potential of such technologies for all industry stakeholders.

The expo will also delve into aftermarket services, demonstrating how RFID readers can significantly enhance service delivery and production efficiency. Companies like ATEQ and Devel are leading the charge in this arena.

Sustainability remains a pressing issue, and the expo will not shy away from it. Emphasizing the importance of reducing CO2 emissions and resource consumption, the event spotlights tire retreading as a beacon of the circular economy. AIRP, along with Rover Research and their partner Cobat Tyre, will discuss their advances in retreading and end-of-life tire processes, including “water jet” technology.

The narrative eventually leads to the disposal phase, where end-of-life tires are reimagined as valuable resources. Thanks to technological strides, these materials are being recovered for new uses more efficiently and cost-effectively than ever before, a topic that REGOM is set to address.

This journey through tire innovation at Futurmotive – Expo & Talks is not just a window into the industry’s future; it’s a roadmap for a more efficient, sustainable, and safety-conscious era of mobility.

At Futurmotive 2023, MICHELIN will demonstrate why RFID is the strategic element connecting tyres to a larger ecosystem and building data-driven services. RFID is the only concrete tire identification, from cradle to grave, that enables efficiency and traceability and improves customer experience and sustainability. Discover how RFID is becoming the market’s standard key pillar of connected mobility thanks to the different use cases showcased at the exhibition.

EV tire and tires made of sustainable materials (45% for LV, 58% for bus and 63% for competition tire) will be also showcase to illustrate Michelin’s innovation capacity, as well as the strides made by the Group to uphold its commitments to promote global production, obtained exclusively using renewable or recycled materials by 2050, with an interim target of 40% on average by 2030.


Pirelli is exhibiting its vision of sustainability and new mobility in the world of tyres at Futurmotive. Starting with the most technological and sustainable UHP tyre model, the new P Zero E. It features the triple A class label for rolling resistance, wet braking and noise, and contains +55% natural and recycled materials (validated by Bureau Veritas). In addition, the P Zero E offers Pirelli’s new RunForward technology. Pirelli Elect technology for new electric and hybrid vehicles is also illustrated, which boosts performance without compromising durability and facilitates quietness and autonomy. Pirelli was also the first company in the world to produce an FSC® (Forest Stewardship Council) certified tyre line, which is on display at Futurmotive.

GDSO aims to unlock tyres’ potential through the Tyre Information Service (TIS), starting from a unique, serialized, electronic identifier (SGTIN) and allowing data transfer between a tyre manufacturer and different stakeholders along the tyres’ value chain. The TIS is real, it is already implemented by early adopters in the automotive sector and it enables different use cases, as well as new services for a safer and more sustainable mobility journey. You can experience it by visiting our booth.

ATEQ is a global leading company in measurement equipment across 42 countries with 9 production sites and more than 5000 clients in various industries. Its Tire Pressure Monitoring Division strives to facilitate tire management throughout the automotive industry. VT66 is a handheld workshop tool solution to fetch tire data directly from tires’ RFID tags and other tire and wheel related sources and programs this information onto foreseen TPMS sensors. This revolutionary technology enables otherwise passive data to be made available to modern vehicles and the en(tire) ecosystem.
Devel, a company made up mainly of specialized technicians who deal with the engineering of the machines with the aim of bringing the tire dealer or workshop to being a real industry 4.0, with all the machines connected to each other, is pleased to introduce the first completely automatic and diagnostic tire changer in the world, capable of using the data detected by the RFID devices installed on the latest generation tyres, allowing you to avoid the procedure of manually entering the data of the tire to be replaced and eliminating the risk of possible errors on the part of the operator.

Before recycling, reusing: a simple idea yet, when applied to the tyre industry, it represents very well the idea of the future of mobility. First, because it allows to considerably reduce the usage of raw material and natural resources, therefore reducing CO2 emissions and overall environmental impact. Then, because also the retreading industry is going through an ongoing technological innovation that distinguishes the retreaded tyre as a quality excellence serving companies and the environment.

Cobat Tyre is particularly proud to present at Futurmotive 2023 the project started with Rover Research to develop a network of ELT treatment lines using “water jet” technology. The use of this technology, which employs a jet of water at very high pressure, allows the tyre to be destroyed by obtaining a powder with a high degree of de-vulcanisation due to the effect of the mechanical action carried out by the water. The extraordinary characteristics of this powder are such as to make it chemically active and reusable within new compounds; this technology is therefore able to fully guarantee the circularity of the rubber, with process costs that prove to be the best ever achieved in terms of sustainability, in comparison with other technologies. Cobat Tyre and Rover Research have therefore begun their collaboration to disseminate this revolutionary technology, with the aim of guaranteeing full compliance with the principles of the circular economy in a sector, such as that of ELTs, in which they have been waiting for a long time for real implementation so that ‘rubber returns to rubber.

Rover Research has developed an A&A and OTR tire retreading technology, called “TyreUpCycle”, which saves 30% raw material and 50% energy compared to traditional processes. Furthermore, the company reuses the patented rubber powder resulting from this technology within the same reconstruction process, thus contributing to environmental sustainability. Rover Research has also developed several applications for rubber dust, or “Tyredust”, in sectors other than the rubber industry.

REGOM is helping revolutionize how End-of-Life Tyres are sorted to optimize recycling. By manufacturing machines based on AI to facilitate ELT identification and selection, the company accompanies its clients to refine their recycling process. REGOM is also an innovation partner of the tyre manufacturer MICHELIN with the implementation of RFID tag readers on its sorting lines to demonstrate RFID system capabilities to support the development of new ELT recycling streams.

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