IAA MOBILITY 2023 increases focus, opportunities for B2B attendees

The Open Space in downtown Munich will focus on B2C audience, while the IAA Summit will be established as a B2B platform. The Chancellor of the Federal Republic of Germany, Olaf Scholz, will inaugurate IAA MOBILITY.

Photo by Mark Phillips/Aftermarket Intel

IAA MOBILITY 2023 in Munich is set to be the leading global platform for mobility, sustainability and technology. The event, which takes place from Sept. 5-10, 2023, will feature enhanced platforms to better provide attendees with the information they desire. The Open Space in downtown Munich will focus on B2C audience, while the IAA Summit will be established as a B2B platform.

“The IAA MOBILITY 2023 as a platform intensifies the dialog with stakeholders from business, media, politics and society. Together, we want to set new and cross-sectoral thought leadership for the future of mobility in 2023. This is underlined by our new motto: Experience Connected Mobility,” show organizers said in a statement.

•The International Motor Show (IAA) MOBILITY 2023 in Munich is set to be the leading global platform for mobility, sustainability and technology

•The event will take place from Sept. 5-10 and will feature enhanced platforms to better provide attendees with the information they desire

•The Open Space in downtown Munich will focus on B2C audience, while the IAA Summit will be established as a B2B platform

•Leading automotive manufacturers such as BMW, BYD, Ford, Leapmotor, Mercedes-Benz, and Volkswagen will present their future-oriented innovations at the IAA Summit

•Leading suppliers such as Bosch, Brose Fahrzeugteile, Continental, FORVIA, Hyundai MOBIS, MAGNA, MAHLE, Siemens, Webasto and ZF will also exhibit at the event as B2B exhibitors

•A greater focus on future technology and urban mobility, in accordance with the IAA motto “Experience Connected Mobility”

•Leading tech companies such as Amazon Web Services (AWS), Luminar, and Qualcomm will be among the exhibitors, offering optimal opportunities for interdisciplinary exchange and forming new partnerships

•Electronics companies such as Hamamatsu Photonics and institutions from the research sector such as the Fraunhofer-Gesellschaft and the German Aerospace Center (DLR) will also be in attendance.

•Micro mobility and charging infrastructure will also be a key focus at the IAA Summit

•The IAA Summit is not only a meeting point for relevant actors of different future-shaping sectors but also the venue for vibrant proactive discourse between stakeholders, politicians, NGOs as well as cities and municipalities

•The Chancellor of the Federal Republic of Germany, Olaf Scholz, will inaugurate IAA MOBILITY and will be joined by the German Federal Minister for Digital and Transport, Volker Wissing, and the Bavarian Minister-President Markus Söder.

Results of a visitor survey

Actor and driver Michael Fassbender was a fan favorite at the Porsche booth at IAA Mobility 2021. Photo by Mark Phillips/Aftermarket Intel

In 2021, IAA MOBILITY established itself as the leading global platform for mobility, sustainability, and technology. The participation of 744 exhibitors, over 400,000 visitors and the evaluation of the representative visitor survey by “Gelszus Messe-Marktforschung” proves how successful the last IAA MOBILITY was in setting new customer behavior. In particular, the range of B2B contacts at the IAA Summit and the Conference on the exhibition ground were rated highly positive across the board. For the initiation of new business contacts, 79% of visitors of IAA MOBILITY 2021 rated the B2B platform as “good” or even “excellent.”

IAA MOBILITY 2021 continued to be rated as an “important platform for general market orientation” by 89% of the visitors as “good” or “excellent.” It was rated similarly valuable by trade visitors for “preparing investments and concluding purchases (74%)” and as an important contact point for “expanding one’s own specialist knowledge (89%).”

What they’re saying

Photo by Mark Phillips/Aftermarket Intel

CEOs of Messe München, Dr. Reinhard Pfeiffer and Stefan Rummel:
“Messe München, as a partner of IAA MOBILITY 2023, will once again host the event in September and wants to represent Munich as a city of innovation. We believe, it is particularly important in such challenging times, that all players in the mobility industry are visible in their diversity to demonstrate their future viability and to seek dialog with society. We want to anchor this crucial format firmly in the global industry and among everyone who wants to get involved in mobility. The aim is to show what will move people tomorrow, from cars to micro-vehicles and bicycles to innovative solutions for public transport. And always in focus: sustainability and the technologies, which will be shaping mobile life in the future.”

Oliver Zipse, Chairman of the Board of Management of BMW AG:
“BMW Group is already looking forward to the second IAA MOBILITY in Munich. There, we will show how we will make the mobility of tomorrow more sustainable and at the same time more human with technology.”

Ola Källenius, chairman of the board of management of Mercedes-Benz:
“The advanced concept for the second IAA in Munich underlines once more the awareness, that the goal of sustainable mobility can only be archived together – in a close exchange between industry, science, politics, the media, and customers. IAA provides an important platform for that. At Mercedes-Benz, we are looking forward to it.”

Dr. Markus Heyn, executive director of Bosch and chairman of the Mobility Solutions business sector:
“More and more people and goods around the world are on the move. With increasingly electric driving, we are making road traffic more and more sustainable, with the help of software and advanced assistance systems even safer, and new services are creating excitement on the go. As one of the world’s most important mobility events, IAA MOBILITY is a good platform for us to introduce people to our ideas and solutions for the mobility of tomorrow. That’s why we’re delighted to be in Munich again this year.”

Kathrin Renz, Vice President for Industries, AWS:
“IAA Mobility offers AWS a tremendous opportunity to forge cross-industry relationships and demonstrate how the cloud can help transform the entire mobility landscape – from supply chain, product design and engineering to software development and data analytics. We are deeply committed to helping support the automotive industry’s transition towards more sustainable, software defined vehicles, and excited to highlight our work with customers across the industry.”

“IAA Mobility continues to be a premier meeting ground for the world’s top automotive tech companies and automakers, and a great place for Luminar to discuss the benefits of lidar for passenger cars with automakers that are interested in improving active safety today and unlocking highway autonomy”, says Jason Eichenholz, Co-Founder and CTO.

For more information, visit the show website.


For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

* indicates required
Previous articleRepairPal launches Car Genius
Next articleAutomotive Parts Associates welcomes Texas Auto Parts
Mark Phillips is the editor and video host of Aftermarket Intel, a global hub for automotive aftermarket and emerging technology news. Through an automotive media career spanning more than 15 years, Mark has etched his name as a respected authority within the industry. His passion for automotive news and his trusted insights have taken him around the globe, from the bustling tech shows of Japan and Taipei to the historic automotive landscapes of Italy and Germany and the vibrant streets of Panama. Previously, he was editor of newspapers in Ohio and in Boston. He is a graduate of Ohio Wesleyan University.