Did I get you with that headline? Yes, it’s provocative but here’s the idea: I want you to leave the automotive aftermarket for only a short time, perhaps a half-day or less. (Relax, you’ll be welcomed back into the automotive aftermarket at the conclusion of this experiment.)
I once heard a suggestion to take part in another industry’s trade show. At the time, it was a lot to ask. Like many trade shows, it involved taking several days off, traveling to the show and seeing what ideas the other industry had that I could apply within the automotive aftermarket. If one good thing comes out of 2020, it will be that it’s easier than ever to visit another industry’s trade show. I did it myself earlier this year in an industry that has absolutely nothing to do with automotive. And, it was held in another country and in another language. (I could understand about a third of what was being said.)
While I don’t suggest following that plan to the letter, it’s highly rewarding to gain insight into what other industries do and how they do it. Sometimes, the other industry has something to teach the automotive aftermarket. Sometimes, the automotive aftermarket is doing things leaps and bounds above the other industry.
As with any trade show I attend, virtual or in-person, I have a notebook and pen, scribbling down tips and best practices I hear.
Attending another industry’s trade show can expose you to a host of new ideas that can help make the automotive aftermarket even better.
(This column appeared in the Dec. 11, 2020, edition of the Aftermarket Intel Briefing.)
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