Here’s why you need to keep telling the story of your company

Never stop telling your company’s story. If you do stop, people will assume you’ve gone away.

Aftermarket Intel Editor and Publisher Mark Phillips

What I’m about to say I would say to the marketing department or CEO of any automotive company, at any time, regardless of whether there’s a global virus making the rounds: Keep telling your story.

keep the information coming! Think you’re sending out too many press releases? You’re not sending enough! Think you’re sending enough? You’re just getting started!

That’s right. Never stop telling your company’s story. If you do stop, people will assume you’ve gone away.

That may sound grim. But companies and executives who keep their heads down and neglect (or just forget!) to tell the world their story on an ongoing basis will regret it.

In the absence of good information (interpret that as “any” information, not that it’s negative or positive news), the public will come to their own conclusions about what your company is doing (or not doing!).

And, if I may, I’d like to offer some suggestions to marketers about getting their company’s info out.

The first would be, keep the information coming! Think you’re sending out too many press releases? You’re not sending enough! Think you’re sending enough? You’re just getting started!

Does your company offer new packaging? That’s a press release! Why? Because people who work in distribution and end-users look to packaging for visual cues. If those cues change, they may miss something.

Do you have a new hire? You’ve got a press release right there! If people are the heart of any business — and we know that’s true — never pass up the chance to tell the world you’ve just landed the best automotive aftermarket hire possible.

Remember, keep telling your company’s story. Doing so is a way to make sure someone else isn’t telling it for you.

For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com.