Futurmotive is a blend of youth, innovation and ecological transition, says Autopromotec’s Renzo Servadei

Marking its debut, the Futurmotive: Expo & Talks set a precedent for ecological progress in mobility, paving the way for the upcoming Autopromotec 2025 with a focus on implementing real-world solutions.

At the inaugural Futurmotive: Expo & Talks, held Nov. 16-18, Autopromotec CEO Renzo Servadei unveiled a visionary roadmap for sustainable mobility, emphasizing the critical role of youth and innovation in driving the ecological transition.

Marking its debut, the Futurmotive: Expo & Talks set a precedent for ecological progress in mobility, paving the way for the upcoming Autopromotec 2025 with a focus on implementing real-world solutions.

“The goal of this event is to represent the future of mobility not so much in general terms,” Servadei said. “When we talk about the future mobility, when we say that new mobility must be sustainable on an economic, ecological and community perspective, it is necessary to put together some subsequent steps: when we talk about electrification, about hydrogen, about bio- and e-fuels, such products must be designed, produced, distributed – then the components for cars and vehicles must be produced as well and so on.”

The transition is driven by a network of SMEs and larger corporations that actively engage in showcasing their products at the event, he said. This collaboration ensures the implementation of practical solutions to facilitate this change.

About younger people getting involved

Anyone visiting Futurmotive was bound to see the high number of younger visitors to the trade show floor. They not only visited booths, but listened intently to sessions held in each of the show halls at Bologna Fire.

“One of the most important parts of the transition is the human factor: the ecological transition will not just be a technical process but will be done by human beings and, above all, by young people,” Servadei said. “Young people must become passionate about cars again. For those of us with white hair, the car represented freedom, it meant dreams: there was a time when cars became less present in people’s dreams, but then we realized that without mobility you can no longer live a full life.”

“We are trying to bring young people back to this sector,” Servadei said. “We are lucky here because we are in the heart of the Motor Valley and so it is easier for us to get young people excited about it: we are focusing on them because they will be the future engineers, the future marketing managers, the future representatives of the companies that will manage and lead the ecological transition.

Next edition: why is it important for 2025, how is it going to be integrated in the calendar, the anniversary edition

“This event… prepares us for the 30th edition of Autopromotec, from 21 to 24 May 2025,” Servadei says. “Autopromotec is one of the oldest fairs on the international and Italian exhibition scene. Why in 2025? Because, due to the pandemic, all international and European trade fairs were forced to be positioned in 2022.”

“In order to reharmonize the calendar of international fairs we have gone back to odd years, and therefore Autopromotec will return in 2025. The next one will be the 30th anniversary edition: we are preparing many surprises and expect many people, including, of course, from the United States.”

Note: Special thanks to the staff of Autopromotec for translation assistance.


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