EGR USA, a leading manufacturer of OEM and aftermarket truck accessories, recently named Martin & Company as agency of record. Martin & Company, a Nashville-based marketing firm that specializes in the automotive aftermarket will assist with both B2B and B2C branding, communications, events, and marketing strategies and provide trade show support for the 2022 SEMA Show.
EGR USA manufactures premium truck accessories including fender flares, hood guards, body side moldings, truck cab spoilers, window visors, sports bars, and more. Recognized foremost as a leader in new product development and vertical manufacturing from raw material to finished product, EGR truck accessory products are sold at over 100 retailers nationwide.
EGR Vice President of Sales and Marketing, Michael Timmons, says, “Martin & Company is one of the few agencies specializing in the specialty aftermarket. I like the fact that the agency is small and dedicated to their clients and appreciate Zan Martin’s decades of aftermarket experience and industry relationships.”
Martin & Company founder and president, Zan Martin, says, “We are very excited to be the agency of record for a company known for outstanding quality in the truck accessory market. SEMA is around the corner, so the timing is perfect to be brought on at this juncture to help launch an exciting new product category for the 2022 SEMA Show.”
For more information about Martin & Company visit martincoadvertising.com, or email Zan Martin at zan.martin@martincoadvertising.com. For more information about EGR USA visit egrusa.com or call 800-757-7075.
For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com.
