Plews & Edelmann, a leading manufacturer and marketer of power steering components, hoses, automotive fittings, and turbo oil lines, brings its power steering expertise to the North American aftermarket with the launch of a new, high quality power steering hard parts program under the Edelmann Elite brand. The new program, which includes power steering rack & pinion assemblies, power steering pumps, and power steering gear boxes, was announced by Dan Billie, Plews & Edelmann Chief Commercial Officer.

The Edelmann Elite power steering program represents a step up in quality and performance over typical aftermarket brand power steering hard parts and is built to meet or exceed OE specifications for fit, form, and function. Designed to outperform remanufactured parts in both quality and reliability, it delivers application coverage not available in a new product in the aftermarket and is priced to provide a competitive option for WDs and independent repair shops over OE dealer sourced parts.

Exceptional import and domestic coverage
The Edelmann Elite program delivers a wide range of application coverage for popular import and domestic models from Acura, Buick, Chevrolet, Dodge, Ford, GMC, Honda, Jeep, Lexus, Nissan, Oldsmobile, Pontiac, Subaru, and Toyota. Initial coverage for cars, vans, SUVs and light trucks currently exceeds 60% of North American demand and will expand to over 80% in 2021, as new applications are tooled.

All new parts, no remanufacturing
Every Edelmann Elite power steering rack, pump, and gear box is designed, developed, quality built, and 100% tested by Plews & Edelmann. All parts are new – there are no reused, renewed or remanufactured components. Plews & Edelmann product designers have painstakingly engineered the line to not only eliminate commonly experienced failures caused by OE design, but also improve upon the original design and incorporate the latest OE revisions and enhancements.

In making the announcement, Dan Billie noted, ”Our Edelmann Elite program breaks new ground in aftermarket power steering and is a real game changer for today’s distributors and shops. With our new, 100% tested, in-house designs, we‘ve offset the nagging issues of reliability experienced with remanufactured parts and have taken exceptional strides to reduce high warranty rates and prevent parts swapping fraud.”

Because Edelmann Elite power steering parts are new components, traditional core exchanges are not required and the need for any additional handling and logistics is eliminated. This also makes Edelmann Elite hard parts well-suited for e-commerce sales.

Unique DNA identification number
Every Edelmann Elite hard part receives a unique Designated Numeric Asset™ (DNA) identification number, which verifies its authenticity and corresponds to a 100% test inspection report that is included with the product to confirm its level of quality. This unique numeric ID, which includes the manufacturing date, test number/location, and Edelmann Elite part number, is etched into each part, making it easier for distributors and wholesalers to avoid warranty hassles caused by unqualified claims, fraudulent parts swaps, and untraceable returns. 

“Edelmann Elite Power Steering Hard Parts are different from the start, delivering a level of quality, coverage, and reliability not seen in the aftermarket. Every part carries our Edelmann Elite DNA, which not only guarantees that our customers will have the highest quality aftermarket solution to their power steering needs, but also delivers a level of authenticity and traceability that is second to none in the industry. We also back every Edelmann Elite hard part with a 100 year / 1 million mile warranty,” notes Tony Edwards, VP Business Development.

Custom packaging protects against damage
Plews & Edelmann has also developed custom, craft corrugated packaging that incorporates an activated foam restraint molded around every rack and pinion assembly to protect tubes, tie rod ends, and drive shafts from damage during handling and transportation.

About Plews & Edelmann
Plews & Edelmann is a leading manufacturer and marketer of Edelmann power steering hoses, repair kits, turbocharger oil lines, and automotive fittings, Edelmann Elite high performance power steering hose, new manufactured rack and pinions, power steering pumps, and power steering gear boxes.

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