DMA welcomes Denise Rawls as Marketing & Digital Content Manager

DMA announced Denise Rawls as the company's new Marketing & Digital Content Manager. Rawls brings a wealth of experience in marketing strategy, customer research, and program development to her new role, the company said.

DMA announced Denise Rawls as the company’s new Marketing & Digital Content Manager. Rawls brings a wealth of experience in marketing strategy, customer research, and program development to her new role, the company said.

Before joining DMA, Rawls served as the Senior Marketing Operations Manager at Advance Auto Parts, overseeing all day-to-day marketing operations of the company’s banner program. During her tenure, she successfully grew the program from 5,000 to over 17,000 customers. Rawls has also worked as a Marketing Manager at Del-Nat Tire Corporation, directing comprehensive product line marketing strategies for regional tire retailers and wholesalers throughout the United States and Canada. Additionally, Denise has served as a Program Development Manager at American Car Care Centers, providing program marketing analysis, leadership, training, and consulting to over 1,100 independent tire dealers.

“Denise’s expertise in marketing, along with her proven track record of managing large programs at scale, make her a valuable addition to our marketing team,” said Trevor Potter, Chief Product & Marketing Officer.


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