CRP Automotive (crpautomotive.com), a leading source of OE-quality replacement and service parts, has named Steve Dresser of Hirsig-Frazier Company as their 2022 Sales Representative of the Year. Dresser has been with Hirsig-Frazier Company since 2011 and has represented CRP Automotive’s AAE, REIN, Pentosin, and AJUSA brands in the Missouri, Iowa, Nebraska, Kansas, Oklahoma, Arkansas, Louisiana and Texas market. CRP Automotive presented the award to Dresser during the 2022 AAPEX Show in Las Vegas, NV.
The Rep of the Year award was presented by CRP Automotive Channel Sales Manager, Nicole Ryan, and Vice President of Sales & Marketing, Mike Palm. “Steve has leaned in and represented CRP at various key customers. His attention to detail and knowledge aligns with CRP’s vision and values,” noted Ryan.
Dresser accepted the award on behalf of Hirsig-Frazier, noting that the accomplishments in 2022 were the result of a team effort.
Steve first entered the automotive aftermarket as a Dayco factory rep in Southern California in 1982. He later joined Parker Automotive (Plews / Edelmann, Roberk, Ideal & Stant) in the San Diego area. As the parent company changed ownership, internal growth opportunities arose and Steve eventually moved to Chicago and then on to Denver, CO taking on various sales management roles along the way. Steve joined Hirsig-Frazier as the company’s President in July 2011.
About Hirsig-Frazier Company
Founded in 1929, The Hirsig-Frazier Company is a leading manufacturer representative organization utilizing 16 direct sales professionals. Customer focus is on pull through sales, product training, localized marketing, product solution updates and direct installer contact while collaborating with our suppliers to help them meet their sales growth initiatives. They have an 8-state footprint that serves the traditional aftermarket, the heavy-duty channel (under Heavy Duty Marketing) and the retailers that reside within those borders. Hirsig-Frazier fosters a culture of teamwork by taking an aggressive approach to sales and reinforcing the customer / supplier relationship.
About CRP Automotive
CRP Automotive, a business unit of CRP Industries, is a leading name in high-quality automotive replacement parts throughout North America. Our family of brands, which includes AAE Steering System Components, REIN Replacement Parts, Pentosin Technical Fluids, and AJUSA Gaskets covers a wide range of product categories — and an even more extensive range of vehicle applications. We create sustainable solutions to problems caused by advancing technology — keeping vehicles on the road longer and stronger. To ensure we are always in touch with the current and future needs of the market, we maintain a close connection with the professional repair technicians who select and install our products in imported and domestic vehicles.
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