Continental announced a strategic partnership with Ambarella at CES 2023 in Las Vegas.
The two companies will work together to develop end-to-end software and hardware systems for assisted and automated driving, with the goal of eventually creating autonomous vehicles. The partnership will combine Ambarella’s expertise in computer vision with Continental’s software and hardware skills and extensive portfolio of automotive system solutions. The collaboration will focus on creating full-stack systems for Level 2+ to highly automated vehicles, utilizing Continental’s high-resolution camera, radar, lidar, and control unit software. Series production of the technology is planned for 2026.
Continental also unveiled its Curved Ultrawide Display concept at the conference, featuring an invisible control panel. The display is illuminated by more than 3,000 LEDs, producing high-contrast picture quality. The control panel only appears when needed, allowing for convenient and safer control of the display. Volume production of the Curved Ultrawide Display is planned for 2025.
“At Continental, we are passionately pursuing groundbreaking ideas aimed at creating a better tomorrow for everyone,” said Nikolai Setzer, CEO of Continental. “Our display solutions and the partnership with Ambarella for future autonomous mobility, as presented today, will undoubtedly contribute to a safer, cleaner, and more efficient mobility experience.”
In addition to the partnership and display concept, Continental received a CES Innovation Award for its Driver Identification Display. The display solution allows for secure, contactless driver authentication through face recognition, enabling applications such as in-car payments without the need for additional devices.
Continental’s partnership with Ambarella and the development of their full-stack systems for highly automated vehicles demonstrates the company’s commitment to improving and shaping the future of mobility. The end-to-end software and hardware systems, which utilize Continental’s high-resolution camera, radar, lidar, and control unit software, are set to revolutionize the way we think about transportation.
“We are excited to partner with Continental to bring our advanced AI semiconductor technology to the transportation industry,” said Fermi Wang, CEO of Ambarella. “Combining Continental’s expertise in the automotive sector with our computer vision capabilities will allow us to create innovative solutions for assisted and automated driving.”
“We are now able to offer full-stack, scalable vehicle system solutions with the highest performance, from ADAS to high automation, thereby strengthening our leadership position in assisted and automated driving,” said Frank Petznick, Head of the Autonomous Mobility Business Area at Continental. “This strategic partnership with Ambarella is further expanding our broad portfolio and taking us a step closer towards Vision Zero and autonomous mobility.”
“The automotive industry can now take full advantage of Ambarella’s algorithm-first SoC architectures and software IP, in combination with Continental’s global scale and proven track record in commercializing technology for the ADAS and automated mobility markets,” said Wang. “Together with our partner Continental, we are offering vehicle manufacturers a compelling new option for making vehicles safer, while bringing the promise of advanced automation to fruition and building toward autonomous driving.”
The Curved Ultrawide Display concept, with its invisible control panel, will also greatly enhance the user experience in vehicles. The display produces excellent high-contrast picture quality, making it perfect for use in cars. The control panel only appears when needed, allowing for convenient and safer control of the display.
Continental’s Driver Identification Display also received recognition at CES 2023, receiving a CES Innovation Award in the “Vehicle Tech & Advanced Mobility” category. The display solution allows for secure, contactless driver authentication through face recognition, enabling applications such as in-car payments without the need for additional devices.
“We are thrilled to receive this award for our Driver Identification Display,” said Setzer. “It is a testament to our dedication to creating innovative solutions that improve the safety and efficiency of transportation.”
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