BendPak retains Simpson Communications as PR agency of record

Simpson to handle BendPak, Ranger and Autostacker brands of car lifts and shop equipment.

Jeff Kritzer, executive vice president, BendPak, Inc., and Kristen Simpson, president, Simpson Communications, LLC, recently sealed an agreement for Simpson Communications to serve as public relations agency of record for the BendPak, Ranger and Autostacker brands of car lifts, parking lifts, wheel service and shop equipment.

BendPak, Inc. has named Simpson Communications, LLC, public relations agency of record for its BendPak, Ranger and Autostacker brands of car lifts, parking lifts, wheel service and shop equipment.

BendPak collectively is the world’s leading producer of automotive lifts, pipe benders, air compressors and shop equipment. Simpson Communications specializes in business-to-business communications for the automotive, work truck and trucking industries, and has been active in the vehicle lift and shop equipment market since 2004.

“Simpson Communications offers strong PR expertise and unmatched knowledge and experience in the automotive lift industry,” says Jeff Kritzer, executive vice president, BendPak. “We’re confident that experience will help us increase brand visibility and awareness of the benefits our products offer to car dealers, repair shops and parking operations of all sizes.”

As agency of record, Simpson Communications is responsible for BendPak, Ranger and Autostacker public relations in the United States.

“BendPak has built its reputation on quality, and we’re honored to join its excellent marketing team,” says Kristen Simpson, president of Simpson Communications. “We embrace the opportunity to put our expertise to work to help BendPak reach its target audiences and achieve its goals.”

For more information about BendPak, call (805) 933-9970, visit, or connect through Twitter,, Instagram, or YouTube Connect with Simpson Communications on Facebook at or call (216) 991-4297.

About BendPak

BendPak Inc. is a global manufacturer of vehicle service equipment sold under the trademarked brands BendPak, Ranger, Autostacker, QuickJack, GrandPrix and JackPak. Its collective range of products includes car lifts, parking lifts, pipe benders, air compressors, tire changers, wheel balancers, wheel aligners, brake lathes and other garage equipment.

About Simpson Communications

Founded in 2003, Simpson Communications is a full-service public relations agency based in Shaker Heights, Ohio. The firm specializes in business-to-business communications for the automotive, work truck and trucking industries.

For the latest news and information on the global automotive aftermarket industry, visit

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

* indicates required