Autopromotec presents ‘Business and Leisure,’ a chance to experience Italian culture, history

Exhibitors and buyers will have the opportunity to learn about history, art and culture of the Motor Valley, thanks to packages suitable to meet their curiosity, passions and interests.

Bologna, Italy. Photo by Mark Phillips/Aftermarket Intel.

There’s more to Autopromotec 2022 than the automotive aftermarket.

Organizers of Autopromotec 2022, the international exhibition of the automotive aftermarket taking place in Bologna from May 25-28, 2022, have created a program called “Business and Leisure.” Exhibitors will have the chance to introduce to their clients history, art and culture of the Motor Valley region, thanks to a series of packages suitable to meet curiosity, passions and different interests. With “Business and Leisure,” Autopromotec offers their exhibitors and visitors the opportunity to combine business, culture and leisure. 

“Business and Leisure” packages for lovers of the engines

The Ducati Experience offers the opportunity to visit both the Ducati Museum and the Ducati Factory. The visit to the Museum starts from the origin of the company, going deeply into its evolution and the people that made it famous, allowing visitors to admire the most symbolic models and going through the most significant milestones, starting from street bikes to race bikes.

Equally fascinating is the part devoted to racers, with the display of trophies and racing suits of great champions. The Lamborghini Experience consists in visiting the Mudetec Museum (Museum of Technologies), where it will be possible to admire the first creations of the founder Ferruccio Lamborghini, up to the super cars such as Miura, Countach, Diablo, Gallardo and the most recent Aventador and Huracán. In addition to admiring Lamborghini cars, visitors will have the opportunity to drive one of the vehicles on display, thanks to the interactive experience made possible with the support of the Virtual Reality. To conclude the tour, participants will be given the opportunity to see production lines. 

But not only motors: during Autopromotec there will be the opportunity to take guided tours in Bologna – whose porticoes recently became UNESCO world heritage site – among museums, art and culinary culture.

For those preferring the seaside, there will be the opportunity to visit and spend a few days in the “Riviera Romagnola”. 

For more information please refer to T.E.S. Top Entretien Service Agency, email:

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