Renzo Servadei, Autopromotec CEO.

Autopromotec inaugurates the “aftermarket road” that leads to Beijing. The organizers of the biennial international automotive after-sales event returned together with 30 Italian companies in the sector from their first mission to the Auto Aftermarket Guangzhou exhibition – held in China on October 11-13, 2019 – having collected contacts for future commercial agreements and contracts for the sale and supply of workshop equipment and products.

During the three days of the event the companies and consortia operating in the fields of spare parts, workshop equipment, technologies for predictive diagnosis and motor sports met with buyers, manufacturers and trade associations that are active both in China and in several countries of Southeast Asia. The aim of the mission was to promote the strength of Italian industry and open new trade routes to a Chinese market with 26 million vehicles registrations per year. 

“Autopromotec is more than just a trade show, accompanying its exhibitors on their search for new opportunities and making available all the knowledge of the various countries acquired through many institutional contacts and associations. We would therefore like to be able to define ourselves as an X.0 trade fair event”, commented Renzo Servadei, Autopromotec CEO.

The “Autopromotec mission in China” project, promoted by the organizers of the biennial international automotive after-sales event in partnership with BolognaFiere China and its Chinese partner Sinomachint, was also sponsored by ITA – Italian Trade Agency, formerly ICE, an agency for the promotion of Italian companies abroad and their internationalisation. Indeed, the latter acted as a facilitator for a series of bilateral meetings between Italian exhibitors and a selected group of buyers from the Guangdong region. 

The Italian delegation also took part in a number of guided tours in production plants normally closed to the public, like GAC NE, which produces electric motor vehicles. The participants in the Italian mission included five representatives of car dealers from Northern Italy who had the chance to meet their Chinese counterparts for an exchange of business experiences. Autopromotec therefore continues to support the Made in Italy automotive supply chain as it approaches foreign markets through projects that represent the natural evolution of Autopromotec’s development strategy, which for several years has been strongly focused on international growth.

To stay up to date on Autopromotec and all related initiatives, please visit the website at and follow it on Facebook, LinkedIn, Twitter and IG (@Autopromotec and #Autopromotec2021).

About Autopromotec: 

Autopromotec is an international exhibition for automotive equipment and aftermarket products that takes place every two years at the Bologna Exhibition Centre. Founded in 1965, the event is organised by Promotec, a services company owned by AIRP – Associazione Italiana Ricostruttori Pneumatici (Italian Tyre Retreaders Association) and AICA – Associazione Italiana Costruttori Autoattrezzature (Italian Automotive Equipment Manufacturers Association). Its unique formula is based on the specialisation, professionalism and quality of the exhibition, a true meeting point between manufacturers and users. The trade show – which includes over 580 product categories, covering all sub-sectors of the aftermarket – takes the form of a selection of specialised fairs, where visitors can easily plan personalised itineraries based on their professional interests. Through intensive promotional activities supported both at an institutional level and by trade associations, over the course of 28 editions Autopromotec has experienced a continued increase in international growth. Each edition of the event focuses great attention on training with AutopromotecEDU, a think tank dedicated to the analysis of the trade and to the most current and innovative topics regarding the automotive aftermarket.

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