More content in 4 days of the event. A survey of the exhibitors sets the guidelines of the 29th edition of the international biennial trade show of the automotive aftermarket

Autopromotec gets smarter and renews its format. To meet the needs of exhibitors and visitors, for the 29th edition scheduled for 2021 the organizers of the biennial international automotive aftermarket trade show have decided to introduce a series of changes regarding the duration of the event – going from 5 to 4 days, from Wednesday to Saturday – and the content of meetings and conferences during the fair. The decision to change the format after so many years came after a survey conducted among exhibitors and visitors who participated in recent editions. 

“A trade show is not just numbers but also comments and opinions of those who participate.”


In fact, for the overwhelming majority of respondents limiting the number of days to four would make it possible to intensify business meetings and at the same time optimise companies’ resources and investments. As for content, more than half of the respondents identified the development of artificial intelligence, the Internet of Things, big data and nanotechnology as the trends on which the future of the automotive sector and its supply chain will be played out. 

“A trade show is not just numbers but also comments and opinions of those who participate,” explained Renzo Servadei, CEO of Autopromotec. “That is why we decided to contact exhibitors and visitors to gather suggestions for improvements in content and format for the next edition. The technological revolution we are witnessing in our sector is driving us to change, and at Autopromotec we must be the first to adapt. To paraphrase a great scientist: It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”

So, see you 26-29 May 2021.

Trade show numbers

Renzo Servadei, CEO of Autopromotec

The 28th edition of Autopromotec saw a strong growth in its numbers. In fact, 1,676 companies chose the event as a showcase to present their products and services – often for the first time – an increase of 4.4% in the number of participating companies compared to the previous edition in 2017. Of these, the share of foreign companies present was 43%, for a total of 53 countries represented. The trade fair comprises 17 halls and 5 outdoor areas for a total exhibition space of 162,000m2. It attracted 119,108 professional operators, a 4.85% increase over 2017, who had the opportunity to meet many companies specialising in all after-market sub-industries. 

Autopromotec attendees walk to one of the many exhibits at the show.

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About Autopromotec: 

Autopromotec is an international exhibition for automotive equipment and aftermarket products that takes place every two years at the Bologna Exhibition Centre. Founded in 1965, the event is organised by Promotec, a services company owned by AIRP – Associazione Italiana Ricostruttori Pneumatici (Italian Tyre Retreaders Association) and AICA – Associazione Italiana Costruttori Autoattrezzature (Italian Automotive Equipment Manufacturers Association).

Its unique formula is based on the specialisation, professionalism and quality of the exhibition, a true meeting point between manufacturers and users. The trade show – which includes over 580 product categories, covering all sub-sectors of the aftermarket – takes the form of a selection of specialised fairs, where visitors can easily plan personalised itineraries based on their professional interests. Through intensive promotional activities supported both at an institutional level and by trade associations, over the course of 28 editions Autopromotec has experienced a continued increase in international growth. Each edition of the event focuses great attention on training with AutopromotecEDU, a think tank dedicated to the analysis of the trade and to the most current and innovative topics regarding the automotive aftermarket.

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