Autopromotec, Motor Valley Fest combine forces for 2022 shows in Italy

Autopromotec, held every two years in Bologna, Italy, is set for May 25-28, 2022, while Motor Valley Fest in Modena, will take place May 26-29, 2022.

The 2019 edition of Autopromotec. Photo by Mark Phillips/Aftermarket Intel

The organizers of Autopromotec and the Motor Valley Fest have announced the two events will host a joint event in Italy for the first time.

Autopromotec, held every two years in Bologna, Italy, is set for May 25-28, 2022, while Motor Valley Fest in Modena, will take place May 26-29, 2022.

The Emilia-Romagna region of Italy is known as the Motor Valley. It’s where brands such as Maserati, Ducati, Lamborghini and Ferrari were founded, to name a few.

Renzo Servadei, CEO of Autopromotec

“The synergy between Autopromotec and Motor Valley Fest will create a unique event on the international scene: buyers from all over the world will have the opportunity to immerse themselves in a 360-degree experience that unites, for the first time, the entire automotive sector,” said Renzo Servadei, CEO of Autopromotec. “This has been possible thanks to the contribution of the institutions that have strongly believed in this project.”

The news of the combination of the two events was announced by the president of the Emilia-Romagna region, Stefano Bonaccini, during the round table “The secret ingredient to create a supercar,” held at the Dubai Expo and attended by representatives of the Motor Valley car and motorcycle manufacturers and the organizers of the biennial Autopromotec trade show.

Autopromotec attendees walk to one of the many exhibits at the show.

“An extraordinary event [will be] able to attract visitors and enthusiasts from Italy and abroad to Emilia-Romagna,” said Bonaccini. “We will welcome them all in full safety and respect for the rules, strengthened by the world heritage that our Motor Valley represents, unique at international level, with brands that have made history. Together with accommodation facilities, racetracks, museums, private collections, artisans capable of restoring virtually any model, leading companies in planning and designing and factories that are themselves to be considered a heritage. Speed and attention to sustainability, which means the ability to develop engines and vehicles with a low environmental impact but able to deliver exhilarating performance at the same time. Not to mention our culture, arts cities and agri-food excellence.”

The events will promote Made in Italy brands and is part of the communication campaign that stems from the agreement between the Ministry of Foreign Affairs and International Cooperation, the ICE Agency for the promotion and globalization of Italian companies, the Emilia-Romagna region and Apt Servizi Emilia-Romagna, for the international recognition of the Italian automotive sector, organizers said.

For more information, visit Autopromotec.

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