Autopromotec is back: Italy’s giant automotive aftermarket show makes big return

There are more than 1,300 companies exhibiting here in Italy, and there is a record number of foreign delegates here from more than 35 countries, many of them invited by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency.

Photo by Mark Phillips/Aftermarket Intel
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Autopromotec 2022 kicked off Wednesday in Bologna Italy at the city’s convention center. The show was last held in 2019. The show took a year off due to the global pandemic. But the enthusiasm was palpable among the halls of the trade show. 

There are more than 1,300 companies exhibiting here in Italy, and there is a record number of foreign delegates here from more than 35 countries, many of them invited by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. More than 800 B2B have been scheduled with Italian exhibitors, which is even higher than pre-pandemic levels, signaling that companies are very interested in doing business. 

Autopromotec takes up more space over the 15 halls of the Bologna exhibition center this year. The show includes replacement parts, car service, tire servicing and repair, diagnostic equipment, body shop as well as booths showing car wash equipment, tools and outdoor demonstration areas as well. 

One well-attended panel discussion was on the global right to repair fight. Attendees heard how the fight for access to repair data in the United States has parallels in Europe and elsewhere. The Auto Care Association’s Aaron Lowe, an expert in the area, explained what was at stake. 

Autopromotec continues in Italy through Saturday. 

I’m Mark Phillips, reporting from Bologna.


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