Autopromotec exhibitors are speaking in plain language about what it means to them to get back to one of the world’s great automotive aftermarket shows.
There are just three months left before the show, scheduled for May 25-28, 2022, in Bologna, Italy. Already several prominent exhibitors are expressing their desire to return to Italy’s Motor Valley and explaining the show’s importance to their businesses.
“We couldn’t wait to come back to Bologna and it’s finally time,” said Gianni Rucco, IAM Italia Sales Manager of TECNECO FILTRATION. “Aside from the importance it has always had for us as a trade fair for the Italian market, this year Autopromotec is even more significant because it’s a bit like ‘almost’ returning to normal after two difficult years, for the reasons we all know.”
Roberto Caravati, Aftermarket Global Business Unit Chief Operating Officer of BREMBO, describes Autopromotec as a “fundamental” event for the company.
“Autopromotec represents an important event for the Italian aftermarket chain, and consequently a fundamental event for Brembo,” Caravati said. “This event, which we have been participating in for a long time now, has grown over the years to become an international point of reference for the entire components sector, with the participation of qualified operators and where it’s possible to seize new business opportunities.”
This year, Autopromotec has expanded to use additional halls of the Bologna Fiere trade show grounds.
“This is going to be an event of a high standard in terms of both quality and number of people attending, comparable to the 2019 exhibition,” said Renzo Servadei, CEO of Autopromotec, in a recent interview.
“All the hottest innovations and trends driving the automotive aftermarket will be in the spotlight at the exhibition – from the very latest technology in the car repair industry to the special know-how needed to keep up with changing times,” Servadei added.
“Brembo couldn’t miss the return of the trade show, as it’s an opportunity for us to meet our customers/partners face to face after the forced separation of these last few years, when all the same we were able to find a way to work together successfully,” Caravati said.
Exide’s participation in the 2019 edition of the show was a deciding factor in the company’s return for 2022, said Federico Montessori, Managing Director Italy and Senior Business Director Transportation EMEA of Exide Technologies.
“Participation in Autopromotec 2019 was a great success for Exide,” Montessori said. “We decided to be there after monitoring the event with interest, edition after edition, impressed by its growth, by its strong focus on market dynamics and on the most topical and relevant issues for the entire Aftermarket supply chain.”
“Autopromotec’s international development and the presence of important players from abroad was the reason that tipped the scale for us,” Montessori said. “So it’s only natural for us to come back this year and take advantage of the unique opportunity that Autopromotec offers: to meet with the main players of the aftermarket in person after two years of market uncertainty and various measures to combat the pandemic, and to take stock of the latest developments in our industry and get back into the game.”
Rucco understands the value in-person trade shows offer.
“For us at TECNECO FILTRATION, taking part in Autopromotec 2022 means having the opportunity to meet all our Italian and foreign customers in one big venue, to tell them what we’ve been up to in the last two years and how much our organization has evolved, as well as to present all the new products and discuss what we expect from the future and how we’re preparing for it,” Rucco said. “We’re sure that this year will be a great event, the numbers speak for themselves: there will be lots of us and we’re all charged and ready to go.”
Aftermarket Intel Editor Mark Phillips is scheduled to be at the show. Exhibitors with news about the show can contact him at firstname.lastname@example.org.