Following their visit to Shenzhen for the 17th edition of Automechanika Shanghai, attendees are reflecting on their experiences at the event, with a number of them expressing appreciation for the efforts made to integrate resources from the automotive manufacturing cluster in the Greater Bay Area.
The organizers have pledged to return to Shanghai equipped with valuable insights and an enhanced development plan for the Innovation4Mobility concept, which promises a more comprehensive perspective on the future of the automotive ecosystem.
Key figures from Automechanika Shanghai – Shenzhen Edition:
Onsite visitors: 106,383 from 89 countries and regions
Exhibitors: 3,302 from 19 countries and regions
Scale: 220,000 sqm
58 educational events
Online visits through AMS Live: over 400,000
43 hybrid programs broadcast on AMS Live
“After a two-year hiatus, it was very rewarding to see the fairground burst into action and transform into an assembly point for the overseas and domestic market. The Innovation4Mobility Showcase was a triumph as it offered a wider perspective on new mobility solutions, market trends and policy updates,” said Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd. “Showcases and discussions also echoed the focus on next-generation technologies from exhibitors across the show floor. For the show’s return up north in November, we will further build upon the concept to act as a window into tomorrow’s industry.”
Echoing the upswing of Automechanika Shanghai’s adventure down south, Li Zhang, General Manager of China National Machinery Industry International Co Ltd, said, “Thanks to an industry-wide effort, China’s resilient automotive market achieved impressive results in exports, new energy vehicle sales and shares of domestically manufactured cars. The successful 17th edition of Automechanika Shanghai brought fresh ideas to both the automotive ecosystem and the exhibition industry as a whole. We will continue to support market openness, stay in touch with industry trends and explore supply chain optimization. New business opportunities will flow in as long as everyone actively embraces change, and so we look forward to working closely with industry players moving towards the next edition.”
Juanjuan Zhan, General Manager of Shenzhen Shentou Supply Chain Management Co Ltd, said the company has been exhibiting at Automechanika Shanghai for more than 10 years.
“The Shenzhen Edition exceeded our expectations as we had a constant flow of people at our booth,” she said. “This included potential customers from China, as well as overseas regions like the Middle East and Central Asia. International platforms like this are more important than ever in helping to navigate the macro operating environment and penetrate the global supply chain.”
Overall, participants expressed great optimism about market activity for the year ahead, with many agreeing the show supported international exchange and valuable business encounters. While the fair did not fully benefit from the relaxation of inbound travel-related policies due to a short turnaround, domestic participants were extremely pleased by the engagement and turnout of overseas buyers.
Exhibitors joined from 19 countries and regions. The list included Canada, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Malaysia, the Netherlands, Poland, South Africa, Sweden, Taiwan, Türkiye, the UAE, the UK and the US.
Companies across the show floor consisted of ABT, Autel, AUTOBACS, Baturu, Carzone, CELETTE, CHAOLI, China Changan, Chuhang Technology, Continental, CRRC, CSIC, Dali, Doublestar, FAW, FAWER, Festool, Kuaishou, KZMALL, mancando, PSA, Riyong-JEA, SAIC MOTOR, Sensata, Shuangxing, SORL, Tianjin Nisseki, TIANRUN, TotalEnergies, TOYOTA BOSHOKU (CHINA), VIE, Wanli, and Zynp Group, to name a few.
Innovation4Mobility
The Innovation4Mobility Showcase rendered a well-balanced view of how the automotive ecosystem is evolving in line with a forward-thinking outlook. The four areas included the Innovation4Mobility Mainstage, Green Repair, New Era of Commercial Vehicles, and Motorsport & High Performance.
Furthermore, the synergy of facilities at the Mainstage, comprising of forum area, networking lounge, start-up arena and product showcases, helped exhibitors improve their overall experience.
“The show pivots on innovation and technology with a focus on new energy vehicles and connectivity; very much in tune with our company’s research and development and long-term direction,” said Phoebe Gong, Brand Director of Nanjing Chuhang Technology Co Ltd. “The integrated area was very useful for our results. For example, after we presented at the forum area, a lot of the audience came to our booth to enquire about our radar products. Therefore, we were very pleased with the opportunity to converse with like-minded industry leaders.”
In addition, ADD Industry (Zhejiang) Corporation Limited, Jrone Turbocharger System, Shanghai Baolong Automotive Corporation, Zhejiang Gold Intelligent Suspension Corp and Zhuzhou CRRC Times Electric Co Ltd were among the key industry players using the Showcase to launch products into the market and meet existing and potential clients. The area also housed Automechanika Innovation Award 2022 winners like Celette with their Electronic Car Body Measurement System.
Autel also brought their prized MaxiCharger DC fast charging station. “In terms of innovation, whether from the same sectors or across fields, exhibitors at the show are making great efforts to design products that serve the market,” said Peng Cai, Director of Global Sales China, Autel. “We are using Automechanika Shanghai to promote our new portfolio. Visitors were highly engaged in wanting to understand more, leaving me very optimistic about our sales in the coming year.”
In addition, an overseas buyer from Morocco, Hamza Chandid, Managing Director of SigmaTauri, said, “There is an extensive conversation surrounding electric vehicles, batteries, hydrogen cars and software for self-driving automobiles. So we should look closely at these innovations for the Moroccan industry.”
Others had this to say about the show:
•Hao Jiang, General Manager, Hui Run Electrical Machinery Co Ltd, an exhibitor:
“We continue leveraging Automechanika Shanghai to promote our new products due to its powerful global network and communication functions. The particular arrangement in Shenzhen has also helped to expand our customer base in North and South China. Many partners visited us to strengthen their cooperation. Furthermore, innovative ideas and forward-looking perspectives at the show are very important references for our company’s strategic planning.
•Ruiwei Li, Co-Founder/Chief Executive Officer, AutoX3, an exhibitor:
“The industry is currently facing a significant reshuffle, so learning how to operate in the external environment and get ahead in the domestic market is very important. Likewise, digitalisation and connectivity are also trends that companies must embrace for long-term competitiveness. Therefore, Automechanika Shanghai is indispensable as it combines the entire supply chain, global resources and dives into industry trends.”
Quan Shen, Senior Purchasing Manager, Aftermarket Sales Management, China Region, Hitachi Astemo Automotive Systems (China) Ltd, a buyer:
“As a benchmark for the automotive exhibition industry, support, value-added events, and services make Automechanika Shanghai very unique. I gained a lot as many buyers and suppliers can come together and communicate in the same place at the same time. So the physical elements of the show are irreplaceable. I hope that the organizers can continue delivering professional platforms and services that guide the industry in the market’s new direction.”
The next edition of Automechanika Shanghai will take place from 29 November to 2 December 2023 at the National Exhibition and Convention Center (Shanghai). The event is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry International Co Ltd (Sinomachint). Please contact Messe Frankfurt (HK) Ltd on + 852 2802 7728, visit www.automechanika-shanghai.com or email auto@hongkong.messefrankfurt.com for further enquiries.
In addition, the brand’s flagship show, Automechanika Frankfurt, will return to the stage from 10 to 14 September 2024. Meanwhile, other Automechanika events organised by Messe Frankfurt’s Greater China offices include:
Automechanika Kuala Lumpur: 16 to 18 March 2023
www.automechanika-kl.com
Automechanika Ho Chi Minh City: 23 to 25 June 2023
www.automechanika-hcmc.com
For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com. He’s on LinkedIn here.
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