The adrenaline rush of car customization is set to get even more intense at Automechanika Shanghai.
This year’s show, set for Nov. 29-Dec. 2 at the National Exhibition and Convention Center, offers Customising x Tech Area, a sprawling zone dedicated entirely to car personalization.
The global customisation sector is booming, with projections indicating a 3.5% CAGR from 2023 to 2028. The sector in China witnessed explosive growth from RMB 70.5 billion to RMB 93.5 billion in just two years from 2020 to 2022. By 2025, automakers are predicted to account for 31.3% of custom modifications.
Aftermarket Intel Editor & Video Host Mark Phillips will be in attendance at this year’s Automechanika Shanghai. To request a booth visit, please fill out this booth visit request.
Customising x Tech Area will cover 1,000 square meters, highlighting innovative customization techniques and also will introduce attendees to emerging trends in the Electric Vehicle (EV) customization sector.
Leading names from the industry, including Hangtai, HIMA Lighting, Honglong, and Po Che Reborn Technology, among others, will showcase a wide array of innovative technologies. From car wrapping to infotainment, accessories and lighting, the event covers every aspect of car customization. In addition, there will be special sections dedicated to the trends in car camping and even products tailored for various driving scenarios.
A parallel event, the Supercar & Coachbuild showcase, will also be co-located in the same space. Both events will serve as a melting pot for leading customizing brands, solution providers and enthusiasts.
The event agenda is packed with engaging discussions. Topics range from the influence of Ai on tuning markets to the emerging Chinese tuning culture, and from the core technologies of motorcycles to the interplay of gaming and car racing.
Attendees should take note: while the thrill of customization awaits, it’s essential to pre-register. The organizers have made it clear that walk-in admissions will not be accepted and real-name pre-registration is mandatory. Additionally, all attendees will need to verify their original ID card or passport upon entering the venue.
For additional details, visit the Automechanika Shanghai website.
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