Automechanika Shanghai 2023: Showcasing global automotive innovations and partnerships

Shanghai’s National Exhibition and Convention Center recently hosted the 18th edition of Automechanika Shanghai, marking a significant return of the global automotive industry to the city.

This year’s event celebrated the industry’s triumphs from 2023 and set the stage for future collaborations, attracting a record-breaking 185,284 visitors from 177 countries and regions. The event was a testament to the industry’s resilience and adaptability, highlighting a 16 percent increase in onsite visitors and a 19 percent rise in international participation from previous records.

The exhibition saw an impressive turnout of 5,652 exhibitors from 41 countries, spanning a vast area of over 300,000 square meters.

Automechanika Shanghai’s digital platform, AMS Live, further expanded its reach with over 870,000 page views, indicating a growing interest in automotive advancements worldwide.

“The overwhelming surge of participation indicates the show’s continued significance in the automotive industry, not just for China but globally too, providing a gateway for information exchange, marketing, trade and education,” said Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd. “Looking ahead, we firmly believe that our role and support will expand as we anticipate a flourish of collaboration across the ecosystem. This increased integration will be driven by the global community’s acknowledgment of the ongoing energy transition and the inevitable shift towards electrification and connectivity.”

A key highlight of the event was the focus on international collaboration. Countries and regions such as Malaysia, Taiwan, India, South Korea, Türkiye, Thailand, Brazil, the UAE, Australia and Germany were notably represented, showcasing the fair’s diverse and global appeal. The Innovation4Mobility Showcase, a central attraction, presented cutting-edge developments in manufacturing, new energy vehicles (NEVs), and sustainability. Companies like Ambarella, Nanyue, VIE, and Fulin Precision led the charge, displaying innovations in hydrogen technology, automotive chips, and wireless charging.

The event also emphasized the growing importance of green technology in the automotive sector. The Green Repair Area and the Customising x Tech Area highlighted advancements in NEV aftermarkets, including discussions on infrastructure, skilled labor, and custom automotive personalization.

Automechanika Shanghai 2023 wasn’t just about showcasing products but also about fostering an understanding of the industry’s evolving landscape. Major exhibitors such as Aion, Bosch, Mahle, and ZF, displayed their commitment to the future by integrating breakthrough technologies with traditional solutions, addressing the market’s transitional phase.

“We recognise that market players will use the global innovations at Automechanika Shanghai to advance the automotive industry further,” said Li Zhang, General Manager of China National Machinery Industry International Co Ltd. “In the Chinese market, we expect to see another leap in NEV production and sales of over 13 million units as the country’s charging infrastructure and supportive government policies accelerate the adoption. Moreover, the rapid progress of AI, sensor technology, and connectivity is charting a course towards enhanced vehicle autonomy, safety, and efficiency. Moving forward, we will assume more responsibility in promoting the advanced development of the automotive industry by continuing to provide better trade fair services.”

Additionally, the International Automotive Industry Conference 2023, presented by Automechanika Shanghai, mirrored the exhibition’s themes, focusing on industrial chain integration and future automotive environments. This, along with 76 other fringe events, provided insightful perspectives on the industry’s trajectory, especially from international participants.

“This marks Bosch’s 13th participation in Automechanika Shanghai, and our theme for this year is ‘Let’s Shape a New Era of Mobility. Together.’ We are excited to unveil our latest aftermarket solution for NEVs, aligning seamlessly with the key themes of the exhibition,” said Peimin Peng, Sales Vice President of Manufacturer China, Bosch Automotive Aftermarket
(Parts & Components). “As a leading global supplier of technology and services, Bosch remains commitments to enhancing investment and is accelerating our strategic deployment in key areas such as NEVs, offering tailored new product and services. With a global footprint, we can assist Chinese brands in accessing overseas markets through our parts, diagnostics, and global aftermarket service network.”

The event’s success was further highlighted by its media coverage, reaching over 40 million viewers on both domestic and international channels. Automechanika Shanghai 2023 set a new standard for automotive industry exhibitions, bridging international markets with China’s rapidly evolving automotive sector and paving the way for future global collaborations.

“Automechanika Shanghai is a prime gathering to summarise the financial year as well as look for future business opportunities. It provides a valuable opportunity to speak with both current and potential customers, facilitating discussions about our product development,” said Jenny Shen, Sales Director, Shandong Juncheng Metal Technology Co Ltd. “This year, we met with visitors from the Middle East and South America, some of whom placed orders on the spot.”

Companies exhibiting, at a glance:

Leading companies such as Ambarella, Nanyue, VIE, and Fulin Precision displayed hydrogen-related products, automotive chips, new energy vehicle power systems, raw materials for power batteries, and wireless charging. In addition, the Future Mobility Area featured advancements in NEVs, hydrogen technology, advanced connectivity, and autonomous driving, which Dongfeng Huashen, Dongshi, Hyvitech and Youkong presented.

Elsewhere, the Green Repair Area focused on the NEV aftermarket by covering infrastructure, skilled labour, equipment and accessories. Speakers from GiPA, IMI British Automotive Industry Association, Shandong German New Energy, ZF, and more addressed hot topics about the overseas new energy after-sales markets, talent training, incorporation of industry and education, and training on NEV maintenance technologies. The new Customising x Tech Area also explored automotive personalisation, showcasing a range of customised car models, infotainment, and lighting solutions.

In fact, all seven sectors at the show weaved in this concept as exhibitors went to great lengths to address many of the transformations currently prevailing in the automotive industry. For example, companies like Aion, Ambarella, Bosch, Horizon, Huirun, Launch, Mahle, PHINIA, REPT BATTERO, Rheinmetall, Unity and ZF made a firm stance of embracing the future landscape by not only emphasising breakthrough technologies but also upgrades to traditional solutions. Buyers expressed that the range was extremely important while the market is in a state of transition.

Other key exhibitors comprised of ADVANCE, Amsoil, BASF, Biaobang Car Care, Bilstein, BOTNY, Brembo, Bright, Carzone, CELETTE, COPTON, Corghi, Dali, Dayco, Doublestar, EAE, Eagle-Fly, Elringklinger, Enoch, Eurofren, Febi, Gaochang, Goodyear, ITW, JeKunAuto, Jrone, Juncheng, Liqui Moly, MAXIEYE, MAXIMA, New SORL, SANGSIN BRAKE, SATA, Sensata, Sino-Italian Taida, Stellantis, Tech, THINKCAR, TMD, Tongrun, TotalEnergies, Wanda BOTO, Welion, Winhere, Yong Ming, Zero Mileage Lubricant, and Zhongchuang, to name a few.

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

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